Presentation on air jet.

Presented by:
Sunil patidar
iper-bhopal
 Indian Aviation

Full Service Low Cost Charter Cargo

Regional Airlines
Airlines Airlines Airlines Airlines
 Service vs. Price
High
Jet Airways

Kingfisher Indian Airlines

Full
Service
Air Deccan

SpiceJet

Go Air Indigo

Low
Low High
Price

Source : http://www.foolonahill.com/mbaaviation.html
Expenditure Split-up
Sales

26 fual
33 s&d
payroll
intrest
depraction
6 aircraft rentals
other exp.
8 10
5
12
Key PETS factors and aspects of the internal
environment
 political
1. government influence on fuel prices.
2. Government influence on taxation.
3. Opposition by the various organization & social
parties.

 Social
1. Lay-off more than 1000 emp.
2. Serious salary cut.
3. Emp. Opportunity.
 Economical
1. Rising cost of fuel.
2. Investment In the sector of aviation.
3. Growing income level.
4. Intense competition.
5. Falling demands.

 Technological
1. Modernization and privatization of airports.
2. Developing of cities lead to better service & airports.
 Influences of past history on strategies and operations

 High level of growth in the past year.

 High dependence on top executives.

 High requirement of employees.

Prevailing level of environmental turbulence
 Aviation industry in loss
 Rise in fuel prices
 Increase in expenditures
 Decrease in demand
 Failed in reducing Communication
barriers
 Less motivated employees
 Increase Sales Tax
 Typical types of change situation
experienced
 Reduce in demand

 15% reduction of flights in Winter

 Increasing dissatisfaction level

 Acquire Air Sahara ( Jetlite)

 Similarities in the organisations’
environments
 Aviation industry in loss

 Rise in fuel prices

 Increase in expenditures

 Decrease in demand

 Increase Sales tax

 Differences in the organisations’
environments
 Failed in reducing Communication barriers

 Less motivated employees

 High level of layoff.

 Flat organization

 Quieting of senior Executives.

 How fit is the organization to respond to
environmental triggers for change
 Applied discontinuous changes

 Corporate transformation
 Steps in force field Analysis
 Define problem and target situation
 List forces working for and against the desired
changes.
 Rate the strength of each force
 Draw diagram
 Indicate how imp. each force is
 How to strengthen
 How to weaken
 Indentify resource needed
 Make action plan,timings.
THANKS