A business plan is a written

document that describes

your business. It covers
objectives, strategies, sales,
marketing and financial
forecasts.

A business plan helps you

to:
clarify your business idea
spot potential problems
set out your goals
measure your progress
 A brief description of the companys
present practices in all important
areas, including products, purchasing,
quality control, labor relations,
channels of distribution, and
production
A list if the principal external factors
government regulation, the economy,
the competition, the community
environment, technology, and the labor
markets
 A list of changes expected in present
practices and external factors over the
next few years
An assessment of the strengths and
weaknesses of the firm and its product
A forecast of expected financial results
for the next two years
A financial analysis identifying
anticipated problems (cash shortage,
low profits, etc.) or potential actions
(investment of cash, expanded
advertising, and etc.)
 Performance projections under alternate
assumptions such as decline in sales, shortage of
materials, and increase in labor cost
Contingency plans for action under various
scenarios
If the business plan is for starting a new venture or
raising additional financing, it includes the
following:
Financing requirements
Detailed Marketing information
Relevant technical factors
Sensitivity analysis indicating the critical factors
Resumes for key personnel
Bank and investor relationships
Past and potential problem areas
1. Who is running the business?
What makes them qualified?
What do they bring to the table
that adds value?

2. Who is the competition? What

do they offer and what makes
you different?

3. Who is your customer? How

big is the market? Where are
they? What do they want and
how will you give it to them?
Also, how will you connect
with your market?
The business plan
answers the what by
telling us exactly what
the business provides
and how they provide.
1. How will you measure
success? What metrics matter
and how will you track them?

2. What needs to happen so you

can achieve your goals? What
resources do you need to get
there?

3. When? When will each

activity take place, who will
do it, and when do you need to
reach specific milestones?
The strategic plan is the
action plan for your
business. Its the task,
milestones, and steps
needed to drive your
business forward.
Danika P. Villamar
Sarah May G. Sagliba
Reyna Mae C. Quizo
Genesis I. Tibon
Mary Grace J. Parilla
Charissa S. Malaran