Final Presentation

Angela/Ceci/Lars/Ameer/SERV216
Research
Research
We studied trends and best retail practices to help us
come up with optimal solutions to improve the
experience of purchasing printers + accessories.
Trends
We applied information from the article Your
Head Is In The Cloudsto design the Inkscrip-
tion app service by reducing the information
the user has to remember, and by making it
easier to order refills on ink via phone app.
Examples from practices in retail
We applied the retail practice of
Build-A-Bear Workshop stores in the
sense that we layed out the printer,
paper, and ink in order for the user.
We studied the layout of the Apple
retail stores have counters that are
below eye level making the store
more organized andopen.
 Persona

age: 19
Laura Michaels freshmen student
occupation: type of user
major: business management -writes at least one paper a week

experience goal
She likes her parents Epson Printer -prints at least two rough drafts

at home. She hopes to get a similar

-uses an epson inkjet printer
model that she feels comfortable
-prints mostly B&W but some papers require
with. She a n d her parents are shop-
pictures for reference
ping to purchase a familiar printer
-cartridges last about half a school year.
like the one at home.
replaces B&W cartridge twice a year and color once.

-usually printer suddenly runs out of ink and she is

key motivator
end goal forced to

Laura wants to b e able to print proofs
at hom e on dem and. So she c a n proof
papers without going to the school to
print out hard copies.
Come back to the dorm with a new -to make sure she gets the right cartridge
printer she is familiar with a n d trusts she takes the empty one with her to the store.
for her school work. -considers environmental impact

hobbies and interests

coffee addict
photo fanatic, loves instagram and nature pictures

heavy user of social networking:

twitter
facebook
instagram
drives-rides bike- walks only during the day

loves reading

loves to study with her friends, especially at cafes. Occa-

sionally there are late nights where the study ends up at one
physical mental emotional
of their aptartments. healthy & energized hopes the printer will seem famil- excited about
enjoys day hikes and kayaking iar, a n d work without problems having her own printer!
Strategic Problem

Service POV

How can we simplify the overwhelming

amount of information regarding printers,
ink, and other peripherals in order to
increase consumer understanding?

UserPOV

How can I print, test and veryfiy the quality

of a printer before I decide to purchase?
SOLUTIONS
Concept 1 : Accessory Service: Inkscription

Before:
- Notification of lowink
- Ink & paper type is stored in inkscription account

During:
- In-App purchase
-Select delivery or pickup
- Recycle old cartridge for new and receive inkscription
credit

After:
- Installation of ink
- Use product
Concept 1 Storyboard

While typing her paper, She selects purchase now She drives to nearest
inkscription notified her option and chooses to pick up inkscription location.
saying her ink levels are her ink in store. Upon
checkout, she is reminded to
low.
bring in her old cartridge for
recycle.
Concept 1 Storyboard

She enters the store and The ink clerk finds Lauras Laura hands the ink clerk
walks up to inkscription account and verifies that its her old cartridges to
counter to get her refill her by checking her ID and recycle them and she
and is greeted by the ink he hands her the ink she receives inkscription
purchased through the app. credit.
clerk.
Concept 1 Storyboard

She leaves the store, drives

home, and installs her new
ink cartridges and the ink
levels automatically sync
with the inkscription app.
Concept 2: Print BarStaging

Before:
- Understandable printer display organization
- Organized by category
- Customer star rating is on display tag

During:
- In-Store app to compare printers
- Paper and ink is located beneath compatible printer.

After:
- Checkout via tablet
Concept 2 Storyboard

Laura needs to She goes online to look She discovers that her
purchase a printer up printers similar to parends model is no
before college. her parents model. longer in production.
Concept 2 Storyboard

She goes to the store to The NFC (User Field She walks to the
find a different printer. Communication) pole printer section.
promts her phone to
download in-store app.
Concept 2 Storyboard

She notices that the The sales associate She downloads the app
printers are organized in informs Laura to use the and uses it to compare
categories of types of in-store app to compare printers.
usage. printers.
Concept 2 Storyboard

She picks a printer that She grabs the eco- The sales associate goes
closely resembles her friendly paper to the storage area to get
parents printer. and ink thats located the printer Laura wants.
below the printer she
chose.
Concept 2 Storyboard

The sales associate uses Laura pays At her home

tablet to checkout. computer, Laura
signs up for
inkscription service.
Concept 2 prototype

Printer
s

Customer
Service

inkscription
In conclusion...

Value Created:
For Laura:
-Organizing the printers by category to help her pick the printer
that best fits her needs and is most similar to that of her parents.

-Designing the inkscription service and app to notify Laura ahead

of time before she runs out of ink.

-Having the app store the information about what kind of ink she
gets for her printer so that she never forgets which one to get.

For Service Provider

-Inkscription brings customersback

-Showroom gives the customer more reassurance that theyre

buying the right product which makes the service provider more
trustworthy.