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PRESENTED BY
NAME :-SAGAR SINGH
ROLL NO. :-BBA/3021/15
LILLY CHOCOLATE COMPANY LTD.
Year of Established :- 2017
Manufacturing Plant :- Allahabad,
Rewa road near Shayam dairy.
Product :- Chocolate
Export :- Uttar-Pradesh , Chhattisgarh
Bihar , Jharkhand
Aim , Vision , Mission
To constantly reinvent ,innovate and
implement ideas. To create finest
quality,world class,value for money products
through continuous research to deliver the
best product.
OBJECTIVE
To manufacture and provide the customers
with the quality products to the best interest
of the customer.
To create a price competitive products as part
of the effect to increase the world access to
high quality chocolates.
To ensure a hygeine and clean working
environment to continue to produce safe and
tasty product
STP
Segment :- People loving chocolates
Target group :- People in upper middle
class and higher classes
Positioning :- Premium chocolates
SWOT ANALYSIS
STRENGTHS
OPPORTUNITIES
1. Increase its presence in other parts of India
2. Increase exports by leveraging on its quality
3. Concentrate on branding and advertising
4. Introduce dark chocolate
THREATS
1. Competition from existing domestic players
2. Increase of unorganized sector in the chocolate
business.
COMPETITION
1. Cadbury
2. Amul
3. Nestle
4. Parle
BUSINESS PLAN & STRATEGY
Low promotional price for the chocolate for
time being
Festival chocolate packs.
INITIAL INVESTMENT
Land and building ( 8,98,000)
Machinery (10,00,000 )
Transportation ( 80,000)
Labour cost ( 370 /labour , 100 labours)
Raw material (Milk, Sugar, Coco powder, Vanilla , Dry
fruits) ( 4,00,000)
Electricity charges ( 1,00,000)
Fuel charges ( 4,00,000)
Office Equipment ( 43,000)