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Things to take note for presentation:

1. One group 15 minutes


2. All group member must present
3. Slide in English
4. May present in malay/english.
5. Prepare you slide in advance
01/02/16 (Week 13)
1. Siti Sarrah
2. Nurul shamimi mohd kelfi
3. Nur Ainiza
4. Farah Munirah
5. Chieng Li xuan

02/02/16 =NO CLASS


15/02/16 (Week 13)
6.Siti Norsolehah
7. Nurul Atiqah
8. Muhammad Amirul Asyraf
9. Nur Atikah binti mohammad Nawi.
10.Muhammad fitri bin musa.
16-23/02/2016= NO CLASS
MUST ATTEND LAST CLASS
Please sign your name in attendance list.
BUSINESS PLAN
Three-Step Writing Process

Planning Writing Completing

Analyze Situation Revise


Analyze
the Audience
Gather Information Produce

Select Medium Proofread


Compose
the Message
Get Organized Distribute

Prentice Hall, 2007


Business Communication Essentials, 3e Chapter 9 - 5
ANALYZE THE SITUATION
Clarify the problem or opportunity at hand
Define you purpose
Develop audience profile
Develop work plan

GATHER INFORMATION
Determine audience need
Obtain information
Conduct research project of necessary
SELECT THE RIGHT MEDIUM
Choose the best medium
Consider delivery through multiple media

ORGANIZE THE INFORMATION


Define main idea
Limit your scope
Direct or indirect approach
Outline content
Adapt to your audience
Sensitive to audience need
Using you attitude
Build relationship with audience by established
credibility and projecting company image
Control style with appropriate tone and voice
Compose the message
Choose strong word that help you to create
effective sentences
Coherent paragraph throughout the business plan
REVISE THE MESSAGE
PRODUCE THE MESSAGE
PROOFREAD THE MESSAGE
DISTRIBUTE THE MESSAGE

PLEASE REFER TO PRIVIOUS SLIDE


Executive summary/ summary
Mission, Vision and Objective
Background of company and industry
Product and services
Market
Competition
Management
Marketing
Operational plan
Financial projection

Executive summary/ summary


Summarize business concept, particularly the
business model, which define how company will
generate revenue and produce profit.
Describe product and service
Potential market
Summarize financial projection and amount of
money investor expect to make on their investment.
Mission, Vision and Objective
Explain the propose of business and what to
accomplish
Background of company and industry
Give full information on the origin and structure of
your venture
The characteristic of industry
Product and services
Describe product and services
Focus on unique attribute and appeal to customer
Market
Provide data that will persuade investor that you
understand target market and can achieve your
sales goal.
Competition
Identify the strength and weakness of competitor
May apply SWOT analysis
Management
Summarize background and qualification of the key
management personnel
Includes resume in appendix
Marketing
Provide projection of sales volume and market
share
Outline strategy for identifying and reaching
potential customer, setting price, providing
customer support.
Operational plan
Provide information on facilities, equipment, and
personnel requirements.
Financial projection
Include detail budget of start-up, operating cost,
income, expenses and cash flow for the first few
years of business.
Identifying company financial needs and potential
sources.