Académique Documents
Professionnel Documents
Culture Documents
PREPARED BY:
GAURAV BHATTAMISHRA
GAURAV SALUJA
GAURAV BASU
GAURAB DAS
MADHULIKA NAG
G.VENKATESH
INTRODUCTION
1977 – founded by Dave and Florence Blumenthal on the
site of a former peach orchard in Palm Springs, California
Efficient &
trained
reservation staff
PROBLEMS FACED
Misconceptions in the minds of the people
●
Prolonged starvation
●
Long day workout
●
Its only for women
People used to make a choice between CSV & other holiday destination
Cross-Marketing b/w
Maintaining a
the CaboDaySpas and
strong sales force Destination Resort
LOYALTY
1) ADDING FINANCIAL BENEFITS THROUGH FP’S.
To survive in
Attracting
the
competition customers
To gain
To develop
positive word
good customer
of mouth
publicity
relationship
To increase
customer
satisfaction
CHALLENGES
Operational challenges
Outdated computer system and no
customer database
Philosophical challenges
1 %1 %
3%
OUTSTANDING(74%)
VERY GOOD(21%)
21 % SATISFACTORY(3%)
UNSATISFACTORY(1%)
NOT APPLICABLE(1%)
74 %
Guest Age by Year Analysis,Palm Springs,through March
2005
Year Total Avg Total Total % % % % %
Stays . 1st Repea Stays Stays Stays Stays Stays
Age Time t < 35 Age Age Age Age
Stays Stays 35 -44 45- 54 55-64 65 +
1992 3576 47 1279 2297 13.2 27.2 32.6 21.3 5.8
1994 4329 48 1416 2913 11.5 27.0 32.7 20.5 8.3
1996 5219 49 1754 3465 11.8 25.9 33.3 20.4 8.5
1998 6774 50 2419 4355 11.5 24.1 28.5 23.5 12.6
1999 8244 51 3563 4681 10.1 22.5 30.8 23.8 12.8
2000 9446 52 4296 5150 9.2 22.2 30.6 25.0 13.0
2002 8399 54 3475 4924 8.3 21.2 30.7 25.3 14.5
2003 8540 55 3567 4973 7.0 18.4 31.5 27.6 16.0
2004 8698 57 3631 5067 5.6 17.4 32.4 28.4 16.2
2005 2013 58 828 1185 4.1 17.6 30.8 30.1 17.4
Q1
only
Tot/Avg 88644 51 34931 53713 9.8 19.9 31.8 23.8 11.4
CONCLUSION
•If you keep your customer happy, they will keep you in business.