VISI & MISI

Fa r i s B a h a u d i n 2313100139
Bilal Chabibullah
2313100079
Ra h a d i a n Maulana M
2314100134
Zahir Ilham 2315106037
Hilman Maulana M
2315106038

M A N A J E M E N PA B R I K
KIMIA
 VISI
WHAT DO WE WANT TO
BECOME?

MISI
WHAT IS OUR BUSSINESS?
VISI
Visi berfokus pada masa depan; merupakan sumber
inspirasi dan motivasi. Tidak hanya masa depan
organisasi tapi juga masa depan industri atau
masyarakat di mana organisasi tersebut dapat memberi
dampak.

MISI
misi merupakan strategi organisasi untuk mewujudkan
visi, yang mengidentifikasi lingkup operasinya, yakni:
jenis kegiatan atau produk, sasaran kegiatan, dan
wilayah operasinya.
 VISION MISSION
ABOUT Outlines WHERE you Talks about HOW you will
want to be. get to where you want to
Communicates both the be. Defines the purpose
purpose and values of and primary objectives
your business. related to your customer
needs and team values.

ANSWERS It answers the question,

It answers the question, “What do we do? What
“Where do we aim to be?” makes us different?”

TIME A mission statement talks

A vision statement talks about the PRESENT
about your FUTURE. leading to its future.
 VISION
FUNCTION It lists where you see
yourself some years from
now. It Inspires you to give
your best. It shapes your
understanding of why you
are working here or why
people use your product .
CHANGE As your organization
evolves, you might feel
tempted to change your
vision. However, mission
or vision statements
explain your
organization's foundation,
so change should be kept
MISSION
It lists the broad goals for
which the organization is
formed. Its prime function
is internal;
to define the key measure
or measures of the
organization's success and
its prime audience is the
leadership, team and
stockholders.
Your mission statement
may change, but it should
still tie back to your core
values, customer needs
and vision.
 VISION MISSION
DEVELOPING • Where do we want to • What do we do today?
THE be going forward? • For whom do we do it?
STATEMENT
• When do we want to • What is the benefit?
reach that stage? • In other words, Why we
• How do we want to do do what we do? What,
it? For Whom and Why?

Purpose and values of the

FEATURES
OF AN Clarity and lack of organization:
EFFECTIVE ambiguity: Describing a Who are the organization's
STATEMENT bright future (hope); primary "clients"
Memorable and (stakeholders)?
engaging expression; What are the
realistic aspirations, responsibilities of the
achievable; alignment organization towards the
with organizational values clients?
and culture.
 What is a
Vision?

Continua Revisit Your

lly Strategic Plan
Review

VISION
Ask for DEVELOPMENT
Make a Vision
Feedbac Board
k

Distill to
the
Write
Essential
s
 Specific

Measure-
Timely able
VISION
CONCE
PT

Achieve-
Realistic able
 9

Pelangg
an
Citra
Produk
publik

Konsep
9
diri Kompon Pasar
en Misi

Kepeduli Teknolo
an gi

Filosofi
10
 11

Manfaat
• Memastikan tujuan Visi
dari &
organisasi
Misi
• Landasan alokasi sumber daya organisasi
• Menentukan iklim organisasi
• Acuan bagi individu untuk mengidentifikasi tujuan
organisasi dan mencegah individu yang tidak dapat
berpartisipasi lebih jauh kedalam kegiatan
organisasi

• Memudahkan penerjemahan tujuan ke dalam

struktur kerja

• Menspesifikkan tujuan organisasi kedalam biaya,

waktu dan kinerja yang dapat dinilai dan
dikendalikan
 Stanford University Wizards Jerry
Yang &
David Filo founded Yahoo in 1994. It
was a
prototype to explore World Wide Web

In 1995 yahoo.com registered as a

domain and as a firm.

The runaway success came in the

year 1996
when Yahoo made its search engine
public.

In the same year, Yahoo! Get fresh

 THE EXPANSION
1997
s/d mengakuisisi layanan-layanan internet lain
1999 yang lebih kecil untuk dimasukkan dalam
layanannya

2000
mengontrak Google untuk menempatkan mesin
s/d
pencarinya sebagai mesin pencari standar di portal
2004
Yahoo

Yahoo meningkatkan kapasitas mailbox email

2005 gratisan dari 4 MB menjadi 100 MB dan mailbox
email berbayar Yahoo Mail Plus dari 1 GB menjadi 2
GB.

2006 Yahoo melanjutkan ekspansi dengan mengakuisisi

s/d sejumlah layanan, seperti: Flickr, blo.gs,
2010 Upcoming.org, del.icio.us, webjay, SearchFox dan
koprol
Sumber :http://www.visualcapitalist.com/chart-rise-fall-
Sumber : https://www.dictio.id/t/mengapa-perusahaan-sebesar-yahoo-bisa-
gagal/8597/2
 19

PENYEBAB KEGAGALAN
Dibutakan oleh uang
1
Krisis Identitas (visi dan misi tidak jelas)
2
Tidak adanya inovasi dan hilangnya kultur
3
hacker
 SEJARAH
20

YAHOO!VISI & MISI

1996 - Yahoo tidak memiliki visi atau misi yang

2005 jelas
2006 Yahoo mulai mempublikasikan misinya
2007 Perubahan misi
2009 Untuk pertamakalinya Yahoo! Memiliki visi
2011 Yahoo! Memiliki misi kembali
YAHOO!
SEJARAH VISI & MISI 21

2006 Yahoo!'s mission is to connect people to their

passions, their communities, and the world's
knowledge.

2007 Yahoo! is focused on powering its communities

of users, advertisers, publishers, and
developers by creating indispensable
experiences built on trust.
2009
- Yahoo!'s vision is to be the center of people's
2010 online lives by delivering personally relevant,
meaningful Internet experiences.
2011
Yahoo! (NASDAQ:YHOO) is the premier digital
media company, creating deeply personal
digital experiences that keep more than half a
billion people connected to what matters most
to them, across devices and around the globe.
 24

VISI
Yahoo!'s vision is to be the center of
people's online lives by delivering
personally relevant, meaningful Internet
experiences.
 25

MISI
Yahoo! is the premier digital media company, creating
deeply personal digital experiences that keep more than
half a billion people connected to what matters most to
them, across devices and around the globe. That's how we
deliver your world, your way. And Yahoo!'s unique
combination of Science + Art + Scale connects
advertisers to the consumers who build their businesses.
 26

Comparison with Google

VISION

to provide access to the world’s

information in one click

M ISSION

to organize the world’s information

and make it universally accessible
and useful