• Segmentation and Target Market Segmentation means that dividing the market into groups, which

are Geographic, Demographic, Psychographic and Behavioral. Samsung has done its segmentation
of the market based on the above categories. According to our research Behavioral and
Psychographic happens to be the current segmentation strategy of Samsung.
• Geographic It sells their phones worldwide around 61 different countries by makingslight changes
according the countries need. It has divided the market into different regions of Asia such as
northern, eastern and southern areas. Demographic
• Age:-Samsung target Young People, Professional Businessmen and University students.
• Family Size: -Samsung products are available to every family size.
• Income: -Samsung products are available to every income class with theirown preferences. It has
products for lower middle, Middle and upper middleclass. Samsung Galaxy range is very attractive
to Youth because it has many features such as Great quality camera and multi task handling. It is
also a good option for Businessmen.
• Psychographic Samsung mobiles are available for every lifestyle personality whether its sporty
lifestyle or professional style. It offers mobile phones in different colors to attract especially girl’s
attention. The price of mobile phones varies from different models.