Académique Documents
Professionnel Documents
Culture Documents
Secondary Market
– Travel Industry
– Airlines, Railways and Local Transport Systems
– Recreational
– Movie Theatres, Malls, Amusement Parks.
– School, Colleges
– Hotels, Restaurants, Bars etc.
Market Segmentation Variables
Geographic Demographic
By leveraging the benefits of liberalization and Age – all age group
integration of the markets of the world, FP will Gender – Both Male and Female
seek to serve both domestic and international Family size - doesn’t matter
customers. Education - doesn’t matter
Metropolitan Cities, major cities/towns of the Income – middle & hi end consumer
states. Occupation – student, working and retired people
Density of Area: Urban, Semi-urban, Rural. nationality/race – doesn’t matter
language - doesn’t matter
Climate: Tropical
Psychographic Behavioral
Personality No benefit sought
product usage rate
Lifestyle Yes brand loyalty
Value Yes profitability
Attitude Yes income status
SWOT ANALYSIS
STRENGTH WEAKNESS
• Adequate availability of raw • Seasonal availability of fruits
INTERNAL
OPPORTUNITY THREATS
• Participation with a growing • Cut throat competition
EXTERNAL