The Tourism Industry

Chapter 1

© 2006 by Nelson, a division of Thomson Canada Limited. 1

 Objectives
 Discuss the importance of the tourism industry.
 Identify factors that influence the growth of the tourism
industry.
 Explain the tourism industry’s impact on economics and
culture
 Explain tourism as an industry with eight sectors that
provide products and services for travellers.

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 Objectives
 Discuss leisure as a concept that affects the tourism
industry.
 Describe the building blocks of services.
 Explain what is meant by “moments of truth”.
 Discuss how geography influences the tourism industry.
 Name areas of knowledge that are important to the tourism
professional.

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 A Definition of Tourism
 Temporary short-term movement of people to destinations
outside the places where they normally live and works and
their activities during their stay at these destinations.
 Particular activities selected by choice and undertaken
outside the environment.

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 The Forms of Tourism
 Domestic
 Inbound
 Outbound
 Internal
 National
 International

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 CLASSIFICATION OF VISITORS
1. TOURIST
 Temporary visitors staying at least 24
hours, whose purpose could be classified
as leisure, business, family, mission
meeting.
2. EXCURSIONIST
 Temporary visitors staying less than 24
hours in the destination visited and not
making an overnight stay.
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 ELEMENTS OF TRAVEL
 Distance
- difference between local travel or traveling
within a person’s home community

 Length of stay at destination

 Residence of the traveler

 Purpose of Travel

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 The Other Forms of Tourism
ADVENTURE TOURISM
 involves a certain amount of risk and
excitement.
CULINARY TOURISM
 Tourist travel different destinations that offer
gastronomical experience.
DISASTER TOURISM
 The intention of people who engage in this
kind of tourism is to satisfy their appetite for
knowing what happened. 8
DARK TOURISM
 Tourists that go to areas that were once sites
of events involving death, suffering, and
grief.
ECOTOURISM
 Also called as “ecological tourism”. It
promotes the protection and preservation of
natural resources.
HERITAGE TOURISM
Also known as “cultural heritage tourism. It
pursues the appreciation of the different
attributes of society 9
LGBT TOURISM
 otherwise known as gay tourism, caters to
specific market of tourist.
MEDICAL TOURISM
 Also called as health tourism. It is a form of
travel where tourists from one country go to
another country to seek healing or relief
from adverse health conditions.
NAUTICAL TOURISM
 Involves travel, leisure, and holiday
undertaken by tourists through sailing or
boating.© 2006 by Nelson, a division of Thomson Canada Limited. 10
SEX TOURISM
 People under this category purposely visit
areas to seek pleasure and sexual
experiences.
SPACE TOURISM
 People are given the opportunity to travel in
space.
VOLUNTEER TOURISM
Undertake holidays and do some form of
facilitating aid and assistance to the target
destination.
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SPORTS TOURISM
 Involves appreciation and involvement in a
sports events or competition.
URBAN TOURISM
 Involves the travel of people to the
metropolitan areas either for sightseeing,
shopping, or other recreational activities.
RURAL TOURISM
 Tourists set their sights on the countryside
where trees, farms, and animals are the
highlights.
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EDUCATIONAL TOURISM
 Where the participants’ objective is not just
for leisure but also to enhance their
knowledge and to learn.
FESTIVAL TOURISM
 Tourists go to the areas which holds colorful
fiestas or spectacular festivals.
EVENTS TOURISM
 Broader, expanded form of festival tourism.

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 DEFINITION OF TERMS
TOURIST PRODUCT TOURIST
 Consist of what the DESTINATION
tourist buys.  Is a geographical
 Combination of unit which the
what the tourist tourist visit and
does at the where he stays.
destination and
services he uses
during his stay.
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 CHARACTERISTICS OF TOURISM
1. Product is not brought about to the customer
 The consumer has to travel and go to the product to
purchase it.
2. Product of tourism are not used up.
 They do not exhaust the country’s natural resources.

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3. Labor-Intensive Industry
 It requires more manpower than other
industries.
4. Tourism is people-oriented.
 Primarily concerned with people.
5. Multi-dimensional phenomenon.
 Dependent on many and varied activities
which are separate but interdependent

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6. Tourist industry is seasonal.
 Millions of tourist travel which result in
increased revenues for several tourism
industries.
7. Industry is dynamic.
 Characterized by the changing ideas and
attitudes of its customers.

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 IMPORTANCE OF TOURISM
1. Contribution to the balance of payment
 Tourism can help the balance of payments
deficit by earning the much needed foreign
currency in international trade.
2. Dispersion of development
 Best mean to spread wealth among countries
thus, bridging the economic gap between the
rich and the poor nations.
3. Effect on general economic development
 Expenditures by tourists can have beneficial
effects on all economic sectors and lead to the
development of diff. industries and other
economic activities.
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4. Employment opportunities
 Service industry which could have a
significant effect on those countries with
surplus labor.
5. Social benefits
 Social exchange takes place when tourists
come in contact with the inhabitants of the
places they visit.
6. Cultural enrichment
 Tourism emphasizes a sharing and
appreciation of cultures rather than the lack
of trust brought about by isolation.
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7. Educational significance
 It provides up-to-date information for
enhancing the knowledge and skills
required for the development of the tourism
industry.
8. Vital force for peace
 Can help bridge the psychological and
cultural distances that separate people of
different races, colors, religion, and stages
of social and economic development.

© 2006 by Nelson, a division of Thomson Canada Limited. 20