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Feasibility Study &


Analysis

Prepared by : Genoveva
Email : genoveva.claudia@gmail.com
REFERENCES

 PCH Publications  Behrens, W and


(2013), Feasibility Hawranek, P.M
Study Preparation (2011), Manual for the
and Analysis, third Preparation of
edition Industrial Feasibility
Studies, United
Nations.

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SESSION OUTLINE
Session Topics Class Activity
1 (GV) Introduction of Feasibility Study The session, the assesment,
arrange group, the rule

2 (GV)) Identification of business opportunities & Lectures, discussion


Environement aspect
3 (GV) Create your own company ! (company Lectures, discussion
profile)

4 (AM) Technical Aspect 1 Lectures, discussion

5 (AM) Technical Aspect 2 Lectures, discussion

6 (GV) Management aspect : organization Lectures, discussion


structure, HRM plan, job desc

7 (GV) Mid term Submit the Plan

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SESSION OUTLINE
Session Topics Class Activity
8 (GV) Marketing Aspect 1 : data & sources Lectures, case
of data, market opportunities vs
forecasting, market share

9 (GV) Marketing Aspect 2 : competitive Lectures, discussion


advantage, marketing mix, STP,
SWOT analysis, EFE & IFE matrix

10 (FK) Financial aspect 1 : sources of Lectures, Discussion


capital, investment, risk
11 (FK) Financial aspect 2 : capital budgeting Lectures, discussion

12 Review all of aspect Group presentation (group 1,2)


(Team)
13 Review allof aspect Group Presentation (group 3,4)
(Team)
14 Final examination Submit : FS report

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THE ASSESMENT

 Presentation (group ) : 30%


 Presentation (individual) : 15%
 Peer assesment (individual score) : 10%
 Final Report (Group score) : 45%

 No additional assignment to increase your


score
 Assignment should be submitted on time
Learning objectives :

1. Determine the economical meaning of


feasibility study
2. Important of Feasibility Studies
3. The Components of a Feasibility Study
4. Reasons to Do a Feasibility Study

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Definition of Feasibility Studies:

 a feasibility study is an analysis of the viability of


an idea.

 The feasibility study focuses on helping answer


the essential question of “should we proceed
with the proposed project idea?”

 All activities of the study are directed toward


helping answer this question.

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Definition of Feasibility Studies:

• Before you begin writing your business plan you


need to identify how, where, and to whom you
intend to sell a service or product.

• You also need to assess your competition and


figure out how much money you need to
start your business and keep it running until it is
established.
Definition of Feasibility Studies:

 Feasibility studies address things like where


and how the business will operate.

 They provide in-depth details about the


business to determine if and how it can
succeed, and serve as a valuable tool for
developing a winning business plan.

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Important of Feasibility Studies
1. List in detail all the things you need to make the
business work;
2. Identify logistical and other business-related
problems and solutions;
3. Develop marketing strategies to convince a
bank or investor that your business is worth
considering as an investment; and
4. Serve as a solid foundation for developing your
business plan.

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Important of Feasibility Studies

 Even if you have a great business idea you still


have to find a cost-effective way to market and
sell your products and services.

 This is especially important for store-front retail


businesses where location could make or break
your business.

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Important of Feasibility Studies

 For example,
most commercial space leases place restrictions
on businesses that can have a dramatic impact
on income.
A lease may limit business hours/days, parking
spaces, restrict the product or service you can
offer, and in some cases, even limit the number
of customers a business can receive each day.

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Important of Feasibility Studies

 If the results show that the project is not a sound


business idea, then the project should not be
pursued.

 Although it is difficult to accept a feasibility study


that shows these results, it is much better to find
this out sooner rather than later, when more
time and money would have been invested
and lost.

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Who should Prepared The Feasibility ?

1) Professional
consultant or
 Source of
2) Entrepreneur or
3) Project Manager,
information:
with: Gov. Agency
 Lawyer University
 Accountant Association
 Marketing
consultant Internet
 Engineer  Etc

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The Components of a Feasibility Study

• Market Feasibility

• Technical Feasibility

• Financial Feasibility

• Organizational Feasibility

• Product Feasibility

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Assignment

 Identify the business opportunity from Cikarang


potential commodity : products
(please complete with the supporting data)
Supporting data : www.bps.go.id
Interview
Observation

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FS TEAM

GROUP 1 GROUP 2 GROUP 3 GROUP 4 GROUP 5 GROUP 6


Alfita Theodorus Intan Nova M.Bayu D Frans K

Chrissy P Ign.Albon Religia Eveline Hartono Novaldy


Gandi M. Arif Synthia Tisa L Mawaldi Rei
Novaldy
Rendy Romadi Cyntia Hening H Yogi Muzakhir
Rifi P Farhan Fikri A Raisha Marten M.Rifqi
Yoana B Wang Pei Ran Juan J M. Rayaldi M.Jody Fatur R
Jeon Furqon

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