Slide 2.

Chapter 2
Economics and
market adoption

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.2

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.3

Figure 2.1 The role of the state in innovation

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.4

Figure 2.2 Kondratieff waves of growth and their main features

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.5

Table 2.1 Characteristics of the five waves of growth

Note: EFTA, European Free Trade Association; JIT, just-in-time; TNC, transnational corporation.
Source: Reproduced and adapted from P. Dicken (1998) Global Shift: Transforming the World Economy, Paul Chapman, London (a Sage Publications company); C. Freeman and
L. Soete (1997) The Economics of Industrial Innovation, 3rd edn, Pinter, London (Cengage Learning Services Ltd).

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.6

The EU showing five performance groups, ranging from the highest to

Figure 2.3
lowest overall performers
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.7

Table 2.2 Four different groups

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.8

Figure 2.4 Three critical dimensions of change-of-technology intensive products

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.9

Figure 2.5 Penetration of consumer electronics, 1978 – 2004

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.10

Figure 2.6 S-curve of cumulative adopters

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.11

Figure 2.7 Adopter categorisation on the basis of innovativeness

Source: Adapted from Moore, G.A. (1991) Crossing the Chasm, Harper Business.

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.12

Table 2.3 Paradoxes of technological products

Source: Adapted from Mick and Fournier (1998).

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.13

Table 2.4 Busiest container ports

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.14

Table 2.5 Specifications of the three most common types of container

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 2.15

Table 2.6 Biggest shipping container companies

Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013