The Jungle Book -

Rudyard Kipling

By Kaci Richard Daley

Who
• Rudyard Kipling is a English journalist who created a series of short stories
in the 1890s. Born in Bombay,India
• Died 18 January 1936 (aged 70)
• Originally for his daughter but she died at age 6.
 Format
• 1894 written series of short stories
 About
• Man fearing primal nature of jungle
• Primal animals fear of ‘red flower’ – fire
• Clash between civilised humans and uncivilisation of jungle
 Adaptations of the jungle book in 20th century
• 1942 – Trailer: https://www.youtube.com/watch?v=7-yq-vb37Vg

• 1967 - Trailer: https://www.youtube.com/watch?v=1VsOzczrWFY

• 1994 - Trailer: https://www.youtube.com/watch?v=uBAku3Cwsgk

•
• 1995 – Adventure/animation
• 1998 - Trailer: https://www.youtube.com/watch?v=yaq9EC61r5Y
 Disney 1967 Version of –
The Jungle Book

• In 1967 famous for cold war, struggle of racism (Civil Rights Communities)
• Also in 60s sexual freedom, contraceptives available from doctors
• Drug experimentation
• Pop music
• Old ways of government being challenged
• Taking traditional book as seems to be good fit
 (continued)
• Anthropomorphism - the attribution of human characteristics or behaviour
to an animal, or object.
• Non human characters to tell human stories
• Use of jazz in film – in 60s becoming popular, appeals to mature audience
and easy for kids to follow.
• ‘vultures in movie’ – based on The Beatles.
• Walt Disney pitched 60s movie as comedy family animation with music.
 Anthropomorphism
• Helps take big dark serious matters and making them light hearted subjects
Anthropomorphism creates psychological distance to make hard subjects
easier to comprehend.
Anthropomorphism works as is about the disappearance of wildlife from
humanities habitat and the reappearance of the same humanity’s reflection on
itself.
Animism – Everything on earth possesses a spirit and impacts human life.
• Flexible facial expressions and articulating hands = realistic human
expression.
 Marketing of the jungle book.
Disney repeatedly pitched ‘the Jungle Book’ towards a
male audience.
corners of the Disney empire pitched in to promote
“The Jungle Book.” A New Year’s Day stunt on the
Disney Channel, for instance, was used to portray the
film as one of the year’s first blockbuster offerings for In August, Favreau attended a 7,800-seat arena at a
families and children. Disney fan convention in Anaheim, Calif., and showed
sneak-peek footage from his film. He hobnobbed with
three “Jungle Book” stars on stage, including Neel
Teaser Trailer: Sethi, who plays the man-cub Mowgli. Thousands of
https://www.youtube.com/watch?v=HcgJRQWxKnw movie posters were handed out.
Convergence, Synergy and Proliferation
 Convergence
• Media technologies coming together, using mibile phnes as a still
camera,video camera
• Can watch tv/films
 Proliferation – media spreading out
 Old-style Tv
 Radio
 Movie Studios
 Music Studios
 Newspapers
 Magazines
 Books
 Proliferation – media
spreading out

• Media has proliferated through new media – accessible through interactive power
of computer and communications technology
• Media industries are diversifying so that they can produce and distribute across
several different types of media(i.e.
• newspaper with an online version and podcasts or video games linked with films),
accessible on these converged devices.

• Conglomerate – Organisation that diversify into loads of other things.

• E.g. Sony,Virgin
 Synergy

• Synergy – promotion and sale of a product throughout the various subsidiaries

of a media conglomerate e.g. films, soundtracks or video games
• Walt Disney pioneered synergistic marketing techniques in the 1930s by granting
dozens of firms the right to use his Mickey Mouse character in products and
ads, and continued to market Disney media through licensing arrangements.