Académique Documents
Professionnel Documents
Culture Documents
Presented by,
Basil T Jose
Objectives of the study
To study the organization as whole and its functions.
To get an exposure and experience to the business
environment.
To understand and evaluate the functions and activities of
various departments.
To identify the strength, weakness, opportunities and threats
of the organization.
To understand how key business process are carried out in
the organization.
To understand different products and their position in the
market.
To analyze the present status and future strategy of the
company.
To learn about various aspects of the industry.
Methodology of the study
Primary data
Collected through observation, discussion with manager,
Questionnaires method.
Secondary data
collected through company documents, manuals, annual
reports , website,
Limitations
Detailed discussion was not possible.
Lack of time
The organization was not ready to disclose certain data’s
which are very confidential to them.
A busy working condition in the organization, as a result
deep study was not possible in each area.
Communication gap due to illiterate workforce
COMPANY PROFILE
PRODUCT PROFILE
KKR Mills produced wide Varity of consumer durable goods
under the brand name “NIRAPARA”
Nirapara Rice, Rice flours, Wheat flours, pickles,
spices, and curry powders.
Functional Departments of Nirapara
Purchase Department
Production Department
Human Resource Department
Finance & Accounts Department
Marketing Department
Information System Department
Export Department
Research &Development Department
Vehicle & Transportation Department
Quality Control Department
SWOT Analysis of KKR Mills
Strength
Brand name of the company
ISO and HACCP certification.
Product diversification
The company using modern technology in production.
The company always maintains good employer- employee
relationship
No trade union
Weakness
Higher centralized decision
Technological upgradation
No active advertisement
Consumers are not aware about ISO certification
The employees are not much satisfied with salary and benefits
Opportunities
FMCG gaining high demand in the market.
Export market exploration and exploitation.
The company has wide scope for Geographical expansion.
Expansion of production capacity.
Good government support
Threats
Tough competition in the market.
Scarcity of raw material
Entry of multinationals in domestic market.
Strict norms of exporting
The price of raw materials are increasing
Extinction of paddy cultivation in Kerala
FINDINGS
The company goodwill is high among customers.
The company is well adaptive to technological changes.
There exist a good relationship between management and
workers.
Product diversification, KKR mills introduced a wide range of
products into the market under the brand name ‘NIRAPARA’.
Continuous quality checking in every stages of production
process.
Advertisement through television and social media is the most
efficient tool of promotion.
The company have ISO and HACCP certification.
The company owned stores for sell their products.
There is no trade union in the company.
SUGGESTIONS
Provide more concentration for good market share.
Advertisements have a vital role in every industry, so the
company should make advertisement with the preference of
the customers.
Increase productivity of the workers through some
motivational schemes.
Implement more distribution channels for different places.
To implement full automation system to the organization
Explore new markets
The company should try to encourage in their own paddy
cultivation to tackle the shortage of paddy
Improve the welfare measures.
CONCLUSION