MORE

SELLERS

FIXED OTHER REINVES

AUCTION T
PRICE SELLER
FORMAT
FORMAT SERVICES

USED/RARE LOW HIGH

PRODUCTS COST PROFIT

GREATER NO INVENTORY/ IMPROVED

SELECTION GLOBAL/ WAREHOUSING/ PLATFORM
CROSS- DISTRIBUTION HIGH
BORDER VOLUME
LOW TRADE
PRICES FRAUD FEEDBACK OTHER
PAYPAL
PROTECTION SYSTEM BUYER
SERVICES

CHOICE

RIGID CONSEQUENCE TRAFFIC/

MORE
FLEXIBLE COSEQUENCE
BUYERS
KEY VIRTUOUS CYCLE
 LOW REINVEST
COST

HIGH
INVENTORY/ PROFIT
FULFILLMENT/
LOW DISTRIBUTION ECONOMIES
PRICES OF SCALE
GREATER
SELECTION CUSTOMER
REVIEWS SERVICE IMPROVED
RECOMMENDATION PLATFORM
HIGH
ENGINE FREE
SINGLE VOLUME
SHIPPING/
PRODUCT
‘PRIME’
DETAIL PAGE

CHOICE
TRAFFIC/
RIGID CONSEQUENCE MORE
BUYERS
FLEXIBLE COSEQUENCE
KEY VIRTUOUS CYCLE
 MORE 3RD
PARTY
SELLERS
LOW COST

PRODUCTION
ADS
REINVEST
FULFILLMENT
BY AMAZON WEBSTORE ‘BUY
BOX’
LOW
PRICES PAYMENTS INVENTORY/ ECONOMIES HIGH
FULFILLMENT/ OF SCALE PROFIT
GREATER DISTRIBUTION
SELECTION

REVIEWS CUSTOMER
IMPROVED
SERVICE
RECOMMENDAT HIGH PLATFORM
ION VOLUME
ENGINE FREE SINGLE
SHIPPING/ PRODUCT
‘PRIME’ DETAIL PAGE
CHOICE

RIGID CONSEQUENCE
TRAFFIC/
FLEXIBLE COSEQUENCE MORE BUYERS
KEY VIRTUOUS CYCLE
 Inviting
applications
from start-ups
Functional
Entrepreneur
parameters Behaviour
Financial

Units selected Stock

for revival Market
Technical Expertise Portfolio
Growth
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Consultation
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differentiation
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