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shops (~500 GIS tagged locations ) with neighborhood Location Map Upper Class (%)
Middle Class (%)
Lower Class (%)
72%
22%
6%
Retail Points
Near NIT Complex, Near Ghate
Restaurant
ward/prabhag level, and built heuristics for supply and Population Density (ppl/Ha) 180
Low Slum Population
Population Mix (SC-ST) 33%
Unhygienic (%)
Food Safety (%)
Shop Surrounding (%)
100%
97%
100%
Relevant Shops/Stores Nearby
1
2
Super Bzr/Rel Fresh
KFC/IFC/Cluckers
0
0
demand correlations
No. of Residential HHs 18784 3 Icecream Stores 1
Preference 4 IB/Frozen Stores 1
Supply Side Characteristics Chilled Chicken Pref. (%) 0%
No. of Chicken Shops 20 Willingness to Switch (%) 0% Notes:
higher potential for hosting Chilled Chicken outlet, both 36 Below Avg.