Ad.

Illustration
With Examples
Product Alone
it is mostly used in print ad. It is
the old most method of illustration
Product in Alone
Product In Use
How the Product works
Product in Use
 Product in
scene
it provides da
ambience/environment where the
product will look its best and
product is used as a part of décor
here.
Product in scene
Product in use/action
: it includes how the product
works in real life
situation.example,bachara moja
nongra koro,detergent
ads,harpick,fairness cream ads
Product in action
Result of the use of the
product
03+04 both is used
here.specially,for industrial
products.
Result of use
Dramatize the headline
corporate slogan is sometimes
used in a dramatic mode./it may
include the mission statement in a
dramatic way.example: jibon e
pani,pani e jibon.to serve to fly-
british airways.
Dramatize the Headline
Dramatized the situation
The situation is here dramatized
till the finishing! The viewers
awaits for the climax. Music, story,
visual aid are used to create the
situation.
Zale’s Diamond
Use of comparison
positive comparison in favor of the
advertisers product.
Competition
Use of contrast
Remember RFL Plastic Ads..
Emphasize on details
total process of manufacturing is
showed here.pran mango
juice,radhuni moshla,Bombay
sweets,pran gura holud
Symbolic illustration
: target audience nust be
educated to understand.Aks
steel,fevicol.it is used for high
tech brand product
Symbolic illustration
Illustration Completed
Thank you!