Group No.

– 04
Jasmeet Saluja
Lovish Soein
Nikhil Chavan
Shobhankar Rajvanshi
Shreeya Gore
 VALUES

VALUES BEHAVIOURS OBSERVATION

Quality Customer awareness Educating customers Pushing the Knowledgeable

(Repeat Purchase) Vertical retail model Educator – Guest functions rather Employees about fabrics,
Interaction than product qualities

Entrepreneurship Goal setting exercise Training Pay for Performance Accountability

(Ownership) Making the goals Focused on personal compensation Employees take
public development structure. responsibility

Fun and Balance Manifesto Used in screening The opinion of Encouraging and
Words to live by, perspective employees manifesto is a motivating quotes,
shared with customer considered in hiring received positive
feedback
Product Focused group studies, Product testers, Function is Fashion Design feedback
Athletes involved in ambassadors, local Great importance to chalkboard, feedback
the process. athletes give regular product functions collected and processed
feedback
 STRATEGY
STRATEGY MINDSET REQUIRED FOR CURRENT STRATEGY STEPS TAKEN TO ENSURE BEHAVIOUR ALIGNMENT

• Accepting the product shortcomings • Designers directly in contact with Lulu community
SUPERIOR
PRODUCTS • Giving ears to the consumers • Open feedback loop system
• Providing flexible working environment • 8 hours a month in store work for every employee

• Employees work as educator or a fix room expert

• Treating customers as not merely a customer
FOCUS ON • Hardcore sales is not the prime objective
LIFESTYLE • Study the customer interests
• More line of casual clothing introduced following the
• Extending occasion & products canvas with it
cue from employee customer conversations

• Bringing in “Function is Fashion” concept • Designed manifesto which is religiously followed

MARKETING &
BRAND BUILDING • Educating and not selling as primary focus • Capturing customer perception by store employees
• An identified persona to channel the ideas • Store customization in hands of store manager

ENTREPRENEUR- • Giving sense of ownership • 80% base, 20% variable & bonus for crossing target
SHIP • Vertical Retail model of operations • Accountability for success & failure of store strategy
THANK YOU