Académique Documents
Professionnel Documents
Culture Documents
● Malinowski’s method
● Franz Boas: Cultural Relativism
● Ruth Benedict’s principles of cultural pattern
● Benedict’s The Chrysanthemum and Sword
● Margaret Mead’s Coming of Age in Samoa
● Reflections
Malinowski’s method
Malinowski’s three layers of culture
● “Skeleton”
○ Routine prescribed by custom and tradition (“crystalized bonds” such as ritual,
kinship system, etc.)
○ Concrete and statistical documentation
● “Flesh and blood”
○ Manner in which it is carried out, imponderabilia of actual life and the type of action
○ Ethnographic diary, field notes
● “Spirit”
○ Natives’ commentaries and interpretations
○ Documents of native mentality
○ A collection of typical utterances, folklore and magic
Making use of Malinowski’s method for online
ethnography
● Daniel Miller. 2007. Tales from Facebook
● “Skeleton”
○ Routines of online activities (promoting products, chatting with customers,
responding to enquiries and flirting)
● “Flesh and blood”
○ The manner of making use of social media (messing up with friends, customers and
lovers, deeply embedded in daily life and work)
● “Spirit”
○ Language (“friends”)
○ Erotic and intimate implications of Facebook
The goal is to grasp… ..
● Understanding of custom
○ How society comes to be possessed of whole systems of it?
○ How it is stabilized, cross-fertilized
○ How it is inculcated into all its members
Four principles
● Example 1: A good soldier, like a samurai, sacrificed his life in war for
repaying his debt owed to the Emperor and fulfilling the obligations of
his position (such as ritual suicide of seppuku)
● Example 2: Etiquette of Bowing: Bowing as an art of recognizing one’s
position in relation to other positions of the hierarchy
Margaret
Mead’s
Coming of Age in Samoa
Unthinking the problems of “adolescence”
● “Are the disturbances which vex our adolescents due to the nature of
adolescence itself or to the civilization?”
● “Under different conditions does adolescence present a different
picture?”
Mead’s fieldwork