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Botanicals Campaign
Ben Chesterman I Sr. Account Executive
248-320-7042
bc@a.ki
OFF! Botanicals’
Aki’s Campaign Approach
Objective
Drive awareness, coupon
redemption and sales for OFF! Innovative Technology: Kinetic Custom Moment + Creative Strategy
Botanicals product. Aki is the only mobile company with the ability to Aki will develop a custom moment strategy to reach
leverage real-time motion data within our Moment shoppers during key moments throughout their day,
targeting methodology. Aki will determine when matching the creative format and messaging to drive
shoppers are truly receptive throughout their daily home OFF! Botanicals’ message – impacting
mobile habits and routines – serving rich media
awareness, coupon redemption and sales.
expandable banners to audiences in lean back list
building mindsets, and standard banners when they
are on-the-go.
MOMENT SIGNALS
Phase of Mornings, 6am-11am
Day/Time:
Demo: Retailer Shoppers, A25-54, Outdoor
Enthusiast, Healthy Living
Location: Home/Residential Area
Context: News, Sports, Weather,
Lifestyle
Session Length: Medium-High
Device: Smartphone
Connection: 3G/4G, Wi-Fi
Kinetic State: Standing, Sitting, Handling, Lying
Down
Receptivity: High
Ad Format: Rich Media Expandable
Banner
Zooming In On The:
Great Outdoors Moment
MOMENT SIGNALS
Retarget
Retarget
➡ Kinetic Motion #2: Lying Down & Reclining (Lean Back)
• Gyroscope Data: Phone is parallel to the floor or at a vertical slight angle
• Creative: Rich Media Expandable Banner
Creative
$75,000+
Rich Media Expandable Banners
Standard Banners ECPM
Added Value XXX
Standard Banners $7.37
Moment & Kinetic Motion Reporting
Creative Production
IRi Sales Lift Study
Visit Conversion Study w/ Real Time Optimizations
THANK YOU
Ben Chesterman I Sr. Account Executive
248-320-7042
bc@a.ki
How Does Kinetic Work
Gyroscope