Welcome

Our Presentation on Marketing

Plan of New Product
Development of Nexus Shoe
 Group Members

Name ID Serial No
Suraiya Ferdous Puspa 111-151-248 09

Aysha Akter Diba 111-151-102 04

Shovon Basak 111 152 213 13
Debashis Kundu Sourov 111 153 006 20
Shahrin binte siraj niloy 111 131 104 02
Labiba Sangidah 111 162 145 36
 Part - 1
Company Introduction
Company Information

Business Name: Nexus Footwear

Private Limited
Brand Name: Nexus Shoe
Products: Shoes with attested shocks
Mission, Vision and Slogan
Of Our Company
 Mission
We will provide products and services of
superior quality which improves and protects the
health of the feet of our customers. We are the
innovator and driving the industry. We are the
preferred business partner for our customers.
 Vision
Be, and be recognized, as the best product and
service company in the safety footwear industry
in the World.
 Slogan
“Save Money, Time & Energy”
Our Competitors

Nike
Adidas
Puma
Reebok
 Part - 2
Introduce to Our Product
Product
Product variety: Kids shoe, Ladies shoe,
Men shoe and Unisex shoes.
Product Colors:
100% white
Red and white
Red, blue and white
Blue and white
100% Black
Black and White
Designs of our products

 Sports Shoe
Official Shoe
Normal Shoe
And Walking Shoe
Product Look
 Sizes
Men’s 66.57.58.59.510.511.512
Ladies 45.55.56.57.58.59
Kids 11.22.33.44.55

 Weight
Normal weight, Light weight and Ultra weight
Our Services

Warranties
6 Month
Market Availability
Company’s Shops in Five areas at Dhaka
city and all variety are available in any
time (8:00am to 10:00pm)
Free Home delivery within 2 Days
 Part - 3
Marketing Plan
Customers' Need and Wants
Target Market :
School Shoes Industry in Dhaka
Educational Organization in Dhaka
Sports Club in Dhaka

Market Segment:
All Upper Class, Upper Middle Class & Middle Class in
Dhaka
This segment are Regular & Heavy user of the shoes
Athlete & Sports related people in Dhaka
Positioning:

The Nexus brand attitude "Just keep your shoes on..."

"Success in your hand" this massage is use in Advertising &
Promotion
Power, Energy Ruggedness, Stronger and Standard
"To bring inspiration, Creativity and innovation'
Advertising
 Pleas of Banner & Display Board

Cinema Halls:

Star cineplex, Blockbusters, Bolaka, Shamoli Square, Parbot, Big

Cinemas, Cine Pride, Cinemax, Cinepolis City Gold, City Pulse,
PVR, Wide Angle

Shopping Mall:

Bashundhara city
Jamuna Future Park
Shamoli Square
K.B Square
Shimanto square
Marketing Segmentation
Why Dhaka ?

 Growing middle class and the young population

 Organizing major Sporting events
 The government and private sector focus on this
Sector
 Growing health and fitness awareness, brand
awareness Growing people focus in sports
activity
Geographic Bases Segmentation

Region:- Regional
City of Metro: 7" Largest metropolitan area
of Bangladesh Density
Urban, Suburban
Total population: 63,52,254
urban/metropolitan (33,48,264 males &
30,03,990 Females)
Demographic Bases Segmentation

Age Level: 589076 total children (0-6)

Life-cycle stage In 2012, Bangladesh
chose Dhaka as the industrial city to in
Bangladesh
Sex/Gender * The sex ratio of Dhaka city
is 897 per 1000 males.
Child sex ratio of girls is 853 per 1000
boys.
Conclusion

After the launching, the products will be

delivered to few local convenience shops.
Observing the sales and the ability to
supply demanded products, on the basis
of that we will take decision that will they
follow the pre-planned marketing plan or
not. As the marketing plan is prepared
based on the researches, there is a lees
possibility to fail.
Thank You