MEDIA AND INFORMATION

LITERACY (MIL)

MEDIA LITERACY
Definition, Importance, Fundamental
Elements, and Critical Thinking

MIL PPT 09, Revised: June 11, 2017

 •Investigate the
following
controversial events
that became viral in
the Philippines.
CONTROVERSIAL AND VIRAL
• "The Naked Truth“, Bench
Philippines fashion show in
2014
• What issue was raised
against this event?
Sexist
• Result: Bench made a public
apology on Facebook,
Coco Martin issued a public
apology through an official
statement
CONTROVERSIAL AND VIRAL
• FHM Philippines, cover
of March Issue, 2012
• Uploaded on FHM
official Facebook
page on Feb. 25, 2012
CONTROVERSIAL AND VIRAL
• What issue was raised
against this cover
photo?
Racist
• Result:
FHM recalls 'racist' cover
of March issue and
apologized, Bella Padilla
apologized on Twitter
 CONTROVERSIAL AND VIRAL

• T- Shirt at SM Store, SM
Megamall (2014)
• The issue was raised by
Karen Kunawicz in her
post on Facebook.

https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
10670361.913399.590115360&type=3
 CONTROVERSIAL AND VIRAL
• What issue was raised
against this t- shirt design?
Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the
issue via Twitter account
@smsupermalls, immediately
pulled out all the t-shirts of
the consignor that distributes
https://www.facebook.com/photo.php?f
bid=10154573238555361&set=a.101522039
them.
10670361.913399.590115360&type=3
WHAT IS MEDIA LITERACY?
ability to decode, analyze, evaluate
and produce communication in a
variety of forms
(UNESCO MIL Curriculum for Teachers)
Media
Literacy provides a framework to access,
analyze, evaluate and create messages
in a variety of forms - from print to video
to the Internet
(www.medialit.org)
 VIDEO PRESENTATION

What IS Media Literacy?

By iSpeakMedia

https://www.youtube.com/watch?v=GTL0_tJEVD0
 VIDEO PRESENTATION

What is Media Literacy?

by Center for Media Freedom &
Responsibility, Philippines

https://www.youtube.com/watch?v=q8ntNPXQnS0
FORMATIVE ASSESSMENT: RECITATION

• What is media
literacy?
• Why do we need to
read media from a
critical point of view?
• Why is media literacy
very important to
democracy?
WHAT IS CRITICAL THINKING?
THIS IS NOT CRITICAL THINKING!
WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered
from, or generated by, observation,
experience, reflection, reasoning,
or communication, as a guide to
belief and action ( Scriven and
Paul, 1987)
WHAT IS CRITICAL THINKING?

• Critical thinking is thinking about

your thinking while you're
thinking in order to make your
thinking better (Paul, 1992)
Why is critical
thinking very
important?
The ability to recognize fallacies of thinking is
one of the fundamentals of critical thinking.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.
FORMATIVE ASSESSMENT
APPLYING CRITICAL
THINKING
• What message or
argument is presented
in this poster?
• Do you agree with the
message or
argument? Why or why
not?
 VIDEO PRESENTATION
CURRENT EVENTS

WATCH: 10 Biggest Scams in PH

by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
FORMATIVE ASSESSMENT:
RECITATION
•Why is critical thinking
very important to media
literacy?
•Why is it important for
students to develop their
critical thinking skills?
REFERENCES
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://www.medialit.org/reading-room/what-
media-literacy-definitionand-more
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/fre
e/0072827580/88223/bar27580_ch02.pdf
REFERENCES
• http://depts.washington.edu/nwmedia/section
s/nw_center/curriculum_docs/stud_combine.p
df
• http://www.skillsyouneed.com/learn/critical-
thinking.html
• https://yourlogicalfallacyis.com
• http://www.iep.utm.edu/fallacy/
REFERENCES
• https://churchm.ag/logic-fallacy/
• http://www.nizkor.org/features/fallacies/
• http://www.gmanetwork.com/news/story/380375
/hashtag/rape-t-shirt-at-sm-store-draws-outrage-
online
• http://www.gmanetwork.com/news/story/249620
/showbiz/fhm-recalls-racist-cover-of-march-
issue-apologizes