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1
Course Plan
Week
Assessment
No Topics
1 Introductory concepts
On statistics
3
GOALS
• Understand why we study statistics.
• Explain what is meant by descriptive statistics and
inferential statistics.
• Distinguish between a qualitative variable and a
quantitative variable.
• Describe how a discrete variable is different from
a continuous variable.
• Distinguish among the nominal, ordinal, interval,
and ratio levels of measurement.
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What is Meant by Statistics?
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Who Uses Statistics?
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Types of Statistics
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Types of Statistics
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Population versus Sample
A population is a collection of all possible
individuals, objects, or measurements of
interest.
A sample is a portion, or part, of the population
of interest
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Assignments-
An international food chain, KFC who has branch in Bangladesh asked a sample
of 150 consumers to try a newly developed chicken Burger by KFC. Of the 150
sampled, 112 said they would purchase the burger if it is marketed.
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Types of Variables
A. Qualitative or Attribute variable - the
characteristic being studied is nonnumeric.
EXAMPLES: Gender, religious affiliation, type of
automobile owned, state of birth, eye color are
examples.
B. Quantitative variable - information is reported
numerically.
EXAMPLES: balance in your checking account,
minutes remaining in class, or number of children
in a family.
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Quantitative Variables - Classifications
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Four Levels of Measurement
Nominal level - data that is classified Interval level - similar to the ordinal
into categories and cannot be level, with the additional property
arranged in any particular order. that meaningful amounts of
differences between data values can
EXAMPLES: eye color, gender, be determined. There is no natural
religious affiliation. zero point.
EXAMPLE: Temperature on the
Fahrenheit scale.
Ordinal level – involves data arranged
in some order, but the differences Ratio level - the interval level with an
between data values cannot be inherent zero starting point.
determined or are meaningless. Differences and ratios are meaningful
EXAMPLE: During a taste test of 4 for this level of measurement.
soft drinks, Mellow Yellow was EXAMPLES: Monthly income of
ranked number 1, Sprite number 2, surgeons, or distance traveled by
Seven-up number 3, and Orange manufacturer’s representatives per
Crush number 4. month.
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Summary of the Characteristics for Levels of
Measurement
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End of Chapter 1
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