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Learning Objectives
Identify the factors organizations have to
manage to achieve success in innovation
Explain the dilemma facing all
organizations concerning the need for
creativity and stability
Recognize the difficulties of managing
uncertainty
High
3. Applications 1. Exploratory
engineering research
Uncertainty
about output
(what)
4. Combining
market 2. Development
opportunities engineering
Low High
The organization’s
reputation for Organizational
innovation encouragement of
creativity and innovation