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Learning Objectives
1. Examine the different forms of protection available for a
firm’s intellectual property
2. Identify the limitations of the patent system
3. Explain why other firms’ patents can be a valuable
resource
4. Identify the link between brand name and trademark
5. Identify when and where the areas of copyright and
registered design may be useful
6. Explain how the patent system is supposed to balance
the interests of the individual and society
Module Code and Module Title Title of Slides
Intellectual Property
Overview of the main types of intellectual property
Type of intellectual Key features of this type of protection
property
1 Patents Offers a 20 year monopoly
Prevent copying
Prevent Blocking
Prevent suits
Use in negotiations
Enhance Reputation
Licensing Revenue
Measure Performance