Marketing Mix (Place)

Nur Rahmat Sodik / 10070216125

 Main disscusions

What is Marketing Mix ?

What is Place in Marketing

Mix ?

Kind of Factor Place

an activity that has a strategy of introducing,
offering and selling a product or service to the
community

“Marketing is a social and managerial process and by

which individuals and group obtain what they need and
want through creating, offering, and freely exchanging
product and service of value with other”(Kotler,2009).
 What is place in marketing ?
“The loction where the costumer will preview and buy the
product”
(www.youtube.com/the4psofMarketing/AkisGbr)
 Kind of factor place

1. Distribution Chanel

2. Strategy Location

3. Legal Law
1.Disribution Channel
“The various the company
undertakes to make the
product accessible and
available to target
 The three types of Distribution Channel customer”

Distribution
Distribution Distribution
Intensif
Selectiv Ekslusif
2.Location strategy

“A location strategy is a plan for obtaining the optimal location for a company by identifying
company needs and objectives, and searching for locations with offerings that are
compatible with these needs and objective”
www.referenceforbusiness.com/management/Int-Loc/Location-Strategy.html

What is the benefit of Place?

First : Consumers are easy to get our products
Second :Availability of products
Third :Impulse buying
Legal Law(Business license)

Business license is a form of permit approval from the authorities for the provision of a business
activity by a businessman or a company
https://merdeka354.wordpress.com/2016/01/15/pengertian-izin-usaha-dan-jenisnya/

As for the types of business license.

1. Prinsipan permit (IP)
2. Land Use Permit (IPT)

3. Building permit

4. Disturbance License

5. Trading business license (SIUP)

6. Business location permit (SITU)

7. Taxpayer Identification Number (NPWP)