SUCCESS AND

LIKEABILITY
BY KATIE MCGANN AND KELLY EVANS
 Gender
SUCCESS & LIKEABILITY CYCLE Norm

Women In Gendered
Leadership Behavior

Negotiations
Mentoring,
& Self-
Advancement
Promotion
 GENDER NORMS & GENDERED BEHAVIORS
GENDER NORMS
• Men = providers, decisive, driven
• Women = caregivers, sensitive, communal
"If a woman pushes to get the job done, if she's highly
competent, if she focuses on results rather than pleasing
others, she's acting like a man" (Sandberg, 2013, p. 41).
GENDERED BEHAVIORS
• Negotiate less or not at all
• Uncomfortable with self-promotion
• Communal work style
"In order to protect ourselves from being disliked,
we question our abilities and downplay our
achievements, especially in the presence of others"
(Sandberg, 2013, p. 41).
 GENDERED NEGOTIATIONS & SELF-PROMOTION

• Examples
• Kelly challenging the gender norm with
self-promotion
• Katie’s negotiation example
• What does it say that less
comfortable when it came to $$$
WOMEN IN LEADERSHIP

• Gendered approach to negotiations, etc. result in less mentoring, advancement & overall
# of women in leadership positions
• Critical Mass --> challenge the gender norms = can start to change the cycle
 Gender
CONCLUSION Norm

• Find Ways to Disrupt the Cycle

Women In Gendered
• Challenge Gender Norms – Slow Leadership Behavior
• Thick Skin
• Work the System – Leverage Differences
• Increase Awareness

Negotiations
Mentoring,
& Self-
Advancement
Promotion
DISCUSSION QUESTIONS

1. Discuss a time in your own life work or personal where your desire to be liked was a
hindrance to your success?

2. Talk about an example from your life of a successful negotiation experience? What steps
did you take to make it work successfully?