Académique Documents
Professionnel Documents
Culture Documents
Organizational Behaviors
By Group III
Group Members:
Adnan Ahmad 15279
Ali Rana 152
Muhammad Ibad Siddiqui 15255
Nabeel Khalid 152
Rehan Farhat 15272
Agenda:
• Purpose of market research
• Factors: Considerations:
• make decision by-self Taste
Brand image
Durability
Time consuming
Consumer satisfaction
Consumer Behavior (Services)
Consumer Behavior (Services)
3 Interviews conducted acquiring
Courier, Banking and Education Services
Factors affecting buying decision:
Though-out decision
Market Research
Brand Reputation
Professional expertise
Accessibility
Consumer satisfaction
Interview with Organization for
Millions worth Product.
Organizational behavior (Product)
• For Organizational purchase worth millions of Rupees, organizations sign a
formal contract with vendor
• As these decisions are worth huge therefore organizations adopt formal
procedures, bring related departments onboard while finalizing the need of
the product.
• The end user department raises the requirement and other related technical
departments analyze the need and therefore recommend a product.
• Before finalizing a product different factors are accounted for, e.g;
alternatives, services, laws, products usage, products benefits, availability of
technical staff and parts in local market and easiness.
• Once the technical specification is finalized, financial analysis of the product
is conducted.
• Once the Financial, technical and legal evaluations are done the final
decision is taken by Board of Directors to make the purchase.
Interview for Organizational
Behavior (Service Level Agreement)
Organizational Behavior (SLA)
Interview conducted for Service Level Agreement
between Siemens and Engro Corp.
Factors affecting Organizational Behavior:
Cross Functional Team for Decision Making
Consideration of Key Parameters
Technical expertise and backup support
Location Accessibility
Market knowledge is not important but accessibility The organizational buyers decision is based on self
is the key factor of choice and service provider Technical Knowledge
Consumer buying behavior is effected by age, The organizational buying is affected by support
occupation, income level, education, gender etc. of services availability, Reliability and Spares
consumers. availability. List of required key Technical
Parameters are decided. Formal Long Term
agreements
Transaction Selling, No brand Locality, Easy Long Term decisions, Brand loyalty due to based
switchover technical Knowledge. Hard to switch between
Technalogies