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Seattle Sport
& Social Club
Student #1
Student #2
Student #3
Student #4
Mission Statement
To
foster a community of like-minded
Seattleites who want to socialize,
adventurize, and have a good time.
What We Do
Provideour community with an organized
way to have fun through coed athletic
leagues, events, and outdoor adventures.
Business Model
Three distinct revenue streams
Membership Dues
Event Fees From Attendees
Event Fees or Benefits from Partners
Membership Model
Members Non-Members
Members would receive Non-members would still
priority access & have access to all of our
discounted fees for all
leagues, events, and leagues, events, and
adventures adventures
Discounts to our business Would pay a higher fee for
partners including bars & all leagues, events, and
restaurants, health clubs,
and museums adventures
Option to invite one Risk missing out on all of the
“guest” per event who fun!
would receive the same
priority access and
discounted fees
Target Markets:
Active, Fun & Social Individuals
Primary Secondary
Males + females, ages Males + females, ages
21-44 21-44
Unmarried, no children Married or unmarried
couples, perhaps with
Moderate discretionary
young children
income
Customer Value
Provide opportunities to participate in a
wide range of fun, organized activities
Sport leagues – kickball, bowling, etc.
Activities – biking, kayaking, etc.
Social events – happy hours, cultural events,
etc.
Allow for social interaction with current
friends, while meeting new people
Discounts at various businesses
Competitors
Will face competition from existing
co-ed sports leagues, but currently
no competition providing a more
holistic sport & social club offering.
Competition is limited to sports
leagues only:
Underdog Seattle
Come Back Seattle Lachowetz – Spring 2014 – SCH-MGMT 697
7 Seattle Sport & Social Club
Sponsorship Opportunity
University District StreetFair
The longest running festival of its kind in the nation.
StreetFair brings together vendors, music, food and
drink over a weekend in May.
Sponsorship Opportunity Demographics
Currently offering A $5,000
52% of attendees
event sponsor or a $3,000
Stage Sponsor. between ages 26-50
Would work with 32% have income level
organizers to determine a above $75,000
sponsorship for a field
(Estimate to be in the 51% Female, 49% Male
$3,000-$5,000 range)
Use field to hold Seattle
Tournament Cup (details
on next slide) Lachowetz – Spring 2014 – SCH-MGMT 697
9 Seattle Sport & Social Club
Sponsorship Opportunity
Tournament Cup
Create a Tournament Cup across the leagues
of our local competitors (Underdog Seattle &
Come Back Seattle) to be held during the
University District StreetFair.
Select popular sport of the season Our name and logo would appear in
(kickball or softball) all the event schedules and websites
The other two organizations have their and would have our name attached
playoffs at the end of April/ start of
May. This would make the timing of to the field and tournament
the festival ideal for a tournament of Can set up sales of merchandise as
champions well as some giveaways at a booth.
Use fields adjoining the festival at the Ways for people to buy memberships
University
Would give people a view of the fun available
and camaraderie they can get from Trophy for the winning team would
participating in our sports! have our name as well as the
Timing would be great to get University District StreetFair name
members for Summer leagues and
events
Pricing strategy
Penetration
Competitive market
Several competitors offer similar services
Match competitors’ prices for non-members
Undercut competitors’ prices by 10% for members
Annual membership fee: $150
Value added: discounts on SSSC’s fees and numerous
partner discounts as well
per per team free agent
Prices team free agent (members) (member)
flag football (11 players/team) 550 70 495 63
soccer (7 people/team) 875 80 788 72
softball (9 players/team) 735 75 662 68
basketball (5 players/team) 585 75 527 68