Tobacco Executives say the

darndest things!
About 16 million pages of
Tobacco Institute (TI) and
Council for Tobacco
Research (CTR) documents

About 4700
different AV
tapes and
audiovisual
related
documents
About the Project
• Tracey Ross
• Amie Scalzo
• Jose Pizarro
• Mame Garcia
• Steven Dyviniak
• Julia Purpreia
• Jacob
We don’t Know
What are you smoking Doctor?
What are you smoking Doctor?
 Survey says

http://tobaccodocuments.org/ness/27551.html
H&K suggests a campaign

http://tobaccodocuments.org/ness/27551.html
We’d stop making them!

http://tobaccodocuments.org/ness/27551.html
Full page ad, media, television, white papers, and fact
books…this looks familiar

http://tobaccodocuments.org/ness/27551.html
Take a survey of the public

http://tobaccodocuments.org/ness/27551.html
 Media coverage

http://tobaccodocuments.org/ness/27551.html
Why Reinvent the Conspiracy?

http://tobaccodocuments.org/ness/27551.html
Why Reinvent the Conspiracy?

http://tobaccodocuments.org/ness/27551.html
Special Projects: What color are your lungs?

•Most research designed through attorneys

•Outside of the SAB
•Used for litigation, legislation,
special publication needs,
•Refute Reports and Reports of the
Surgeon General
Special Projects: What color are your lungs?

UCLA, UV, and

many others
Special Projects: What color are your lungs?

Darker lungs are caused by coal and pollution,

not smoking
 Special Projects
Fight Smoking Restrictions
Attacks
 Attacks

How they see us

 Attacks

Common Sense 1982

Battle Hymn
of the Smoker
Track
the Antis
Mommy where does tar come from?

Connie Drath TI
Spokesperson
On the Avi Nelson radio
show
TI1143 19750605
Joe Cullman CEO OB/GYN
Project Truth Project Janus
4
Project Truth Project
Janus
Mr. Congressman, or Mr. Chairman, I have certainly
discussed this with my scientists, and I can tell you that I'm
told that you can take concentrated tomato juice and put it on
mice -- the skin of mice and create the same type tumors.
That's what I've been told. I'm also told that fresh whole
smoke has never demonstrated anything like this.
REP. WAXMAN: How can that be?
MR. SANDEFUR: Well, I'm telling you what I've been told.
REP. WAXMAN: Well, I'm telling you what your documents
tell us
MR. SANDEFUR: Yeah.
REP WAXMAN: -- from your scientists in your files show that
they were conducting studies where they put this condensate
on the mice and they developed these tumors.
Project Truth Project Janus

MR. SANDEFUR: No, sir. If I was -- if I were convinced, and if

my scientists told me and was convinced that this was, in fact,
the case, I would make that publicly known. But, you know, Mr.
Chairman, as far as I'm concerned, this is a moot point,
because the Congress of the United States has already
decided that the way that we're going to warn the American
smoker, the American public, is through the warning statements
on the pack.
SANDEFUR: I would -- as I've just testified, I would make that
public. I really can't speak for what other CEOs might or might
not have done
13
“We would not allow a
product in the market if it
posed a safety risk”
Altria statement in WSJ
Crystal Marlboro Light?
“There is no such thing as a
safe cigarette”
Altria TV ad
Drawing lines
Drawing lines

Lies
Hey, we’re supposed to mislead our customers!
Hey, we’re supposed to mislead our customers!

Filter Ventilation
Light Cigarettes
Nicotine
Secondhand Smoke
Scientific Fraud
Packaging
Health Warnings
FDA
Ingredients
Smoking and Health
Alternative causes and
trivialize the toxin
 Good News For the Non-Smoking
Woman
Attack
on Hirayama
1981 study
news release
 If it looks like an anti, sounds like an anti
…it may not be an anti
Californians for Statewide
Smoking Restrictions
(CSSR)
was a front group set up
in 1994 to promote
Proposition 188

2006
SmokeLess Ohio
Vs.
SmokeFree Ohio
 What
were they
thinking?
Apple Sauce
Fight Back