Pantaloon Retail India Limited (PRIL)

• Taken over by Aditya Birla Group ; Primal Group is the parent

company
• Retail Chain – Pantaloons, Big Bazaar, Food Bazaar, Gold Bazaar &
Central Mall
• Manz Wear Pvt Ltd – October 1987
• Public Ltd Company – September 1991
• 1st outlet – 1993 ; Company name was changed – Pantaloon
Family Stores
• Pantaloon Departmental stores, Big bazaar hypermarket discount
stores, Food bazaar & Central Mall – 2Mn square feet of retail
space
• Quality products + Range of products + Affordable rate
• Revenue (FY 16-17): Rs.2552Crores
• No. of Stores increased – From 22 to 73
 Pantaloon Retail India Limited (PRIL)
• Target audience – upper & upper middle urban
population in India
• Manager – Generating Sales, decide on shelf space
usage, Stocking of brands
• Example : ‘Color Plus’ brand in Mumbai vs in Kolkata
• In-house labels – margin 25 to 30%
• Central Warehouse & manufacturing unit- MIDC,
Tarapur, Maharashtra - 1400pieces/day; Plant - 700
denim jeans/day
• Zonal Warehouse - Hyderabad, Chennai, Kolkata,
Mumbai
• In-house garments - 80% sales
 Pantaloon Retail India Limited (PRIL)
• Key focus - Customer feedback & customer
satisfaction ; IT- stock keeping & stock movement
at the store
• Customer loyalty program - 'Green Card' &
Program for children - 'Kids Bank'
• Launch Of Big Bazaar Hypermarket chain - value
for money store - 200000products, 30000sqft
• Sucess factors - Cheaper sourcing of products &
lower distribution costs
• Started Food Bazaar - 50000sku, discount-2to20%
-Premium Harvest & Tasty Treat
Pantaloon Retail India Limited (PRIL)
• 6 sections/ Hot Shops: Farm fresh, Chill station,
Golden Harvest, Chef zone, Hungry kya! & Head-
to-Toe
• Central Malls - Up market segment of urban
population
• 2005 : 3 central mall - Hyderabad, Bangalore &
Pune
• Different departments & Offer restaurant
services, beauty parlours, a pub & nightclub
• One-stop destination for shopping, eating &
entertainment