Académique Documents
Professionnel Documents
Culture Documents
Global Perspectives
Malcolm Gladwell
Will Rodgers
Casey Stengel
A Business Strategy
How to Compete
Value Assets & Function area
proposition competencies strategies and programs
Figure 1.1
© Copyright 2010 John Wiley & Sons Ltd
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Figure 1.1
The Product-Market Investment
Strategy
Invest to grow (or enter a product market)
Strategic Asset:
– A resource
Brand-building strategy
Quality program
Communication strategy
Customer relationship program
Information technology strategy
Social technology strategy
Sourcing strategy
Is there a SCA?
Does the strategy fit with the other strategies of the firm?
PPT 1-12
Overview of Strategic Market Management
PPT 1-14
Strategic Options
Quality Product quality
Focus
Corporate social responsibility
Being global
Brand familiarity
Product attribute
Customer intimacy
Product design
Long-Range Planning
Strategic Planning
Knowledge Management
Longer Time Horizon
On-Line Analysis and Decision
Empirical Research
Making
Interdisciplinary Developments
The CMO role has grown over the years and is now often charged with
being a partner in developing strategies and a vehicle to deal with the
dysfunctions of the product market silos.
© Copyright 2010 John Wiley & Sons Ltd
20
Ancillary Slides
G. K. Chesterton
Michael Porter,
“What is Strategy?”
Harvard Business Review
Kenichi Ohmae
“The Mind of the Strategist”