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Presentation
Presentation on
“
Porter’s Five Forces
(Industry analysis) ”
○ Md. Nuruddin Zahid-1430497
Presented by
○ Ashique Istique- 1430443
○ Md. Tazul Islam-1330182
○ Kanij Fatema-1421216
Introduction
• History of Diaper Industry in Bangladeshb
• Present Condition of Basundhara Baby Diaper
Introduction cont.
○ Basundhara baby Diaper is a standard and registered diaper
manufacturing company that is Located in Dhaka . Basundhara
baby Diapers will ensure that all the disposable diapers that leaves
of factory are of the highest quality and highly durable and
affordable.
○ Our aim is to establish a diaper manufacturing company
whose products will not only be retailed in the Bangladesh,
but also be exported to the neighbour countries.
.
Porter’s Five
Forces Analysis
Porter’s Five Forces Analysis
Attractiveness
Competitive
situations.
FGST freegoogleslidestemplates.com
PESTEL Analysis
Political Economical
already aware of the product and product and will lose the
slowly gaining customers in the support of customers
rural areas Easy substitutes
As the raw material cost is already
cheap, by lowering the production cost
there can be the larger revenue
As slowly people are getting more and
more aware of the products and its
substitutes Bangladeshi buyers are
leaning toward local brands as It offers
better quality and cheaper price.
The actual buyers for diapers in
Bangladesh are really niche and the
consultation availability of such product Is really
exclusive . Our target is to Establish a
market presence that assures short-term
and long-term profitability, growth and
market share, which will ultimately
convert to business success.