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Welcome to our

Presentation
Presentation on

Porter’s Five Forces
(Industry analysis) ”
○ Md. Nuruddin Zahid-1430497
Presented by
○ Ashique Istique- 1430443
○ Md. Tazul Islam-1330182
○ Kanij Fatema-1421216
Introduction
• History of Diaper Industry in Bangladeshb
• Present Condition of Basundhara Baby Diaper
Introduction cont.
○ Basundhara baby Diaper is a standard and registered diaper
manufacturing company that is Located in Dhaka . Basundhara
baby Diapers will ensure that all the disposable diapers that leaves
of factory are of the highest quality and highly durable and
affordable.
○ Our aim is to establish a diaper manufacturing company
whose products will not only be retailed in the Bangladesh,
but also be exported to the neighbour countries.

.
Porter’s Five
Forces Analysis
Porter’s Five Forces Analysis
Attractiveness

> Our future attractiveness


>the firm’s strengths and capabilities
relative to the segments’ needs

Competitive
situations.

FGST freegoogleslidestemplates.com
PESTEL Analysis
Political Economical

Social & Environment


Technological al & Legal
Strengths Weakness
SWOT  Strong financial position  Many substitutes are
available
 Better supply chain
Analysis management
 High competition between
local manufactures
 Brand image & reputation
 2% of total population is the
 Strong supplier base
buyers of the product
 Available raw materials
 Providing higher quality
and cheaper price than the
foreign companies
Opportunity Threats
SWOT  Recent growth of popularity for
local manufactured diapers
 Price wars with competitors
 The growing dominate power of
Analysis  Governments effort to empower
local business and discourage
suppliers
 Sensitive product, any small
Cont. 
foreign companies
Majority of the total population is
mishap can hurt the image of the

already aware of the product and product and will lose the
slowly gaining customers in the support of customers
rural areas  Easy substitutes
 As the raw material cost is already
cheap, by lowering the production cost
there can be the larger revenue
As slowly people are getting more and
more aware of the products and its
substitutes Bangladeshi buyers are
leaning toward local brands as It offers
better quality and cheaper price.
The actual buyers for diapers in
Bangladesh are really niche and the
consultation availability of such product Is really
exclusive . Our target is to Establish a
market presence that assures short-term
and long-term profitability, growth and
market share, which will ultimately
convert to business success.

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Any
questions?

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