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•Difficult to handle
Increasing Longevity
Higher incidence rate of
Chronic diseases
Competitive pressure are
increasing due to technological
advancement
Who are the customer in
Bangladesh ?
• Service attributes.
• Supplier attributes.
Conclusion:
High cost equipment and critical nature of its use the decision influences are critical to the purchase process & successful sales.
In the purchasing process the pre & post purchase stages are clearly of interest. It is evident that budgeting & planning are
important for such major purchases.
Supplier selection is influenced by word of mouth & positive referral.
Appropriate service & technical support is critical to maintaining the relationship and eventually gaining repurchase.
Question & Answer session:
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