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I. MERCANTILIST'S VERSION
Mercantilism stretched over about three centuries enduring in the last quarter of the
18th century.
It was the period when the nation-states were consolidating in Europe.
For the purpose of consolidation, they required gold that could best be accumulated
through trade surplus.
In order to achieve trade surplus, the governments monopolized the trade activities,
provided subsidies and other incentives for export.
On the other hand, it restricted imports.
Since the European governments were mainly the empire, they imported low-
cost raw material from the colonies and exported high-cost manufacturer to the
colonies.
They also prevented colonies from producing manufacturers.
All this was done in order to generate export surplus.
Thus, in short, increasing gold holding through export augmentation and import
restriction lay at the root of the Mercantilist Theory of International Trade.
I. MERCANTILIST'S VERSION
Again, the Mercantilists had a static view of the world economy. They did
not realize that the gains from trade of a particular country were
possible only at the expense of the other country.
In fact, trade should promote the welfare of the world economy and not
simplify of a particular nation.
And so they took into account the productive efficiency as the motivating factor
behind trade.
• Adam Smith was one of the forerunners of the classical school of thought.
• He is of the opinion that “the productive efficiency among different countries differs
availability of minerals, of water and other natural resources, while the difference in
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II. Theory of Absolute Advantage
A particular country should specialize in producing only those goods that it is able to
produce with greater efficiency, that is at lower cost; and exchange those goods with
other goods of their requirements from a country that produces those other goods
• The theory of absolute cost advantage explains how trade helps increase the
• But, it falls to explain whether trade will exist if any of the two countries
• In fact, this was the deficiency of this theory that led David Ricardo to
• Ricardo focuses not on absolute efficiency but on the relative efficiency of the
countries for producing goods.
• This is why his theory is known as the Theory of Comparative Cost Advantage.
• The comparative cost advantage that leads to trade and specialize in production
and thereby to increase in the total output in the two countries.
III. Theory of Comparative Advantage
• Assumptions:
Labour is homogenous.
Limitations:
• Almost after a century and a quarter of the classical version of the theory of international
trade, the two Swedish economists, Eli Heckscher and Bertil Ohlin propounded a theory that is
• Eli Heckscher (1919): Country’s competitive advantage based on relative abundance (scarcity)
of factors of production.
• Bertil Ohlin (1933): Notion of relative factor abundance into a theory of the pattern of
international trade.
V. NEO- FACTOR PROPORTIONS THEORIES
• Many Economists emphasizes son the point of abundance and scarcity of a particular factor and
the quality of that factor or production that influences the pattern of international trade.
• The quality is so important in their view that they analyze the trade theory in a three-factor
framework instead of two-factor framework taken into account by Heckscher and Ohlin. The
third factor manifests in the form of:
- Human Capital
- Skill-intensity
- Economies of Scale
The American strategy professor Michael E Porter developed an economic model for
(small-sized) businesses to help them understand their competitive position in global
markets.
This Porter Diamond Model, also known as the Porter Diamond Theory of National
Advantage, has been given this name because all factors that are important in global
business competition resemble the points of a diamond.
Michael E Porter assumes that the competitiveness of businesses is related to the
performance of other businesses.
Furthermore, other factors are tied together in the value-added chain in a long distance
relation or a local or regional context.
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VI. PORTER’S DIAMOND MODEL - DIAMOND MODEL CLUSTERS
Michael E Porter uses the concept of clusters of identical product groups in which there is
Businesses within clusters usually stimulate each other to increase productivity, foster innovation
In addition, they have the advantage that they can move very well on the international market and
that they can maintain their presence and handle international competition.
Examples of large clusters are the Swiss watch industry and the Hollywood film industry.
•
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VI. PORTER’S DIAMOND MODEL - DIAMOND MODEL CLUSTERS
Organizations can use the Porter Diamond Model to establish how they can translate
The Porter Diamond Model suggests that the national home base of an organization
This home base provides basic factors that support an organization, including
government support but they can also hinder it from building advantages in global
competition.
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Determinants of the Model
1. Factor Conditions:
This is the situation in a country relating to production factors like knowledge and
infrastructure. These are relevant factors for competitiveness in particular
industries.
But they also include factors like quality of research or liquidity on stock markets
and natural resources like climate, minerals, oil and these could be reasons for
creating an international competitive position.
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Determinants of the Model
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Determinants of the Model
In this determinant the key question is: What reasons are there for a successful
market? What is the nature of the market and what is the market size?
If a producer can realize sufficient economies of scale, this will offer advantages to
other companies to service the market from a single location.
In addition the question can be asked: what impact does this have on the pace and
direction of innovation and product development?
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Determinants of the Model
According to Michael Porter domestic rivalry and the continuous search for
competitive advantage within a nation can help organizations achieve
advantages on an international scale.
Regions, provinces and countries may differ greatly from one another and
factors like management, working morale and interactions between companies
are shaped differently in different cultures.
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Determinants of the Model
5. Government:
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Advantages of the Model
By using the Porter Diamond Model, an organization may identify what factors
can build advantages at a national level.
Michael E Porter is of the opinion that all factors are decisive for the
competitiveness of a company with respect to their foreign competitors.
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Intra industry Trade
• Ricardo’s comparative advantage theory and Heckscher-Ohlin theorem both had
conceived of inter-industry trade.
• Over the past few decades, intra-industry trade has attained huge proportions.
• “The goods produced in the same industry, irrespective of the fact whether they are
identical from every angle or differentiate on account of brand, etc. come under the
purview intra industry trade.
• It occurs mostly in differentiated products. The products are either vertically
differentiated or horizontally differentiated.
• Vertically differentiated goods have different physical features and different prices.
• Horizontally differentiated goods have similar prices.
• In fact, the trade of such goods takes place under imperfect market conditions. The
market conditions may take varying form, such as monopoly, duopoly, oligopoly,
monopolistic competition, etc.
Gains from Intra-Industry Trade
• Cost Reduction through different means.
• The benefit of the cost reduction reaches the consumers in form of lower price.
• The consumers get an added advantage. They may have many varieties or brands of a
single product. It is because the different brands have some unique product features.
Outsourcing and Off-Shoring