INDUSTRIAL MARKETING

PARVATHA INDUSTRIES
B2B PRESENTATION

By:
Gokul.C IIPM
Maheedhar.K
12/07/2021 IIPM-Industrial Marketing 1
Company Overview

 PARVATHA INDUSTRIES, established in the year 1978, is a leading

manufacturer and exporter of all types of Wrapping Machines.
 It started in the Silicon City, Bangalore, the company now has carved a
distinct name for itself with its wide range of Wrapping Machines
which it has supplied to all leading blade manufacturers,
pharmaceutical companies and food & cosmetic industries.

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Other Information
 Business Type : Exporter of Manufacturing machines (Over-
Wrapping)
 Product Range : Wrapping Machines
 Year of Establishment : 1978
 Investment on
Manufacturing equipment : 2 Crore
 Production capacity : 7 (Monthly)
 OEM Service provided : Yes
 No. of Production lines : 1
 No of Staff : 40
 No. of Engineers :5
 Export Percentage : 55-60%
 Export Markets : Congo, Tanzania and Srilanka
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Product Portfolio

 Manufactures at PARVATHA INDUSTRIES we specialize in

manufacturing premium quality Wrapping Machines.
 The Wrapping Machines manufactured at our unit have a distinct
advantage over others in the sense that both the packet moving path
as well as other guards of our Wrapping Machines is coated with
Stainless Steel Material.

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Few Products

Wrapping Packaging Machines Feeder Unit

Advanced, Automatic & Over Wrapping Machine

Customized Wrapping System
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Application Areas

 Processed food products

 Health care products
 Cosmetics and Toiletries
 Drugs and pharmaceutical products
 Audio and video Cassettes

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Few of their clientele
SHUBHAM INDUSTRIES KANPUR (GOLDIEE MASALA)

MALHOTRA SHAVING PRODUCTS HYDERABAD (BLADES)

MEDREICH STERILAB BANGALORE (PHARMACEUTICALS)

GLEN MARK LABORATORIES PVT. LTD GOA (PHARMACEUTICALS)

HEINZ INDIA PVT. LTD MUMBAI (GLUCON - D)

KANIN INDIA PVT. LTD. LUDHIANA (STAPLE PINS)

LASER SHAVING PRODUCTS LTD. HIMACHAL PRADESH (BLADES)

HALIDON MARKETING CHENNAI (DATES PACKETS)

GILETTE LTD MUMBAI

KIRAN INDUSTRIES BANGALORE

WILKINSON SWORD INDIA LTD MYSORE

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Types Of Industrial Customers

BUSINESS/INDUSTRIAL
CUSTOMERS

MANUFACTURING
UNITS

Manufacture Machines for Food

Processing,
Pharmaceutical,
Blades and Staples

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Classification Of Industrial Products
And Services

INDUSTRIAL PRODUCTS &

SERVICES

MATERIALS & SUPPLIES &

PARTS CAPITAL ITEMS
SERVICES

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Classification Of Industrial Products
And Services
Materials and parts Capital items Supplies and
Services
Raw materials- Light equipment or Supplies- Fuels,
accessories- Hand tools, paints, electrical
Packaging paper, screw drivers, spanners, items etc
polythene etc computer terminals, flat files
etc
Manufactured Installations – Machines, Services- Auditing,
materials- Steel, fuel Furnace etc courier etc.
oil, chemicals,
lubricants

Component parts- Plant and building- Office,

Screws, Bearings, nuts Parking lots, Work shops
and bolts etc.

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 Industrial Customers Purchasing
Orientations

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 Supplier Evaluation System
One of Parvatha Industries top Supplier was rated 80/100

Attribute (or Weight Supplier

Supplier Rating
Factor) (Importance) Performance

Quality 30 0.9 30*0.9 = 27

Delivery 20 0.9 18

Price 20 0.7 14

Service 15 0.7 10.5

Flexibility 15 0.7 10.5

TOTAL 100 (Out of 1) 80

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 Future Forecast

 Parvatha Industries have planned to expand their wing from over-

wrapping Special Purpose Machines to CNCs (Computer Numerically
Controlled Machines) and also in manufacturing spare-parts for the same
and also for automotives in the near future. They have already started
their R & D operations in this regard and have planned to include this too
as their service component in 2011.

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 THANK YOU

By:
Gokul.C
12/07/2021 IIPM-Industrial Marketing
Maheedhar.K14