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Question 3: What have you

learned from your audience


feedback?
o 1. Do you think there is a storyline in the music video?

o 2. Do you think the artist himself needs to be in the music video

o 3. Is there any visual effects that you thought were effective?

o 4. In your opinion, is there anything you would change about the music video?

o 5. Do you think there are any links between the visuals and the lyrics?

o 6. Where would you access this music video and would you like and share it?

o 7. What kind of genre do you think this music video is?

o 8. Are there any effects within the video that you think are too much?
We conducted a ‘vox pop’style
Using such a diverse sample of feedback task (open and closed
demographics, allowed for the
responses gathered to be much more
Focus Group questions) after the screening of our
music video to an audience including
representative of the mass the following 3 categories:
population, and can provide key
information on the view point and The vox pop gave us insight to how o A: 13-14 year old media students
opinions outside of my target niche successful our music video was, of (varied ethnicities and
audience. However category B will however this type of research lacks genders).
be prioritised as they are the primary ecological validity. As the o B: 17-18 year old sixthform
demographics and their feed back environment in which the experiment students( including media
will be the most valuable to result in took place was not of one that the students (varied ethnicities and
a preferred reading . participants where used to they could genders).
have guessed the aim and answered o C: 30+ year old adults (middle
After analysing all responses we the question the please us as the class, varied ethnicities and
discovered that groups A and C experimenters. This is known as the gender including media
where unsure and did not understand ‘Hawthorn effect’. Therefor their teachers).
that overarching concept behind the responses may not be valid what we We conducted the analysis of the
music video. This was expected as are trying to find out questionnaires in reference to Hall’s
they were our opposition readings. reception theory, relating to
preferred, negotiated or opposition
reading.
Respondent Gender Respondent Category

12%

33%

53%
35%
67%

Male Female A B C
Solo Vox Pop Responses:
Q1 : Do you think there is a storyline behind the music Q2: Do you think the artist himself needs to be in the
video? music video?
Respondent CATEGORY (A) Respondent CATEGORY (A)

“its hard to tell I think that its got a hidden meaning that you would “well I don’t know maybe I think that no because you don’t
understand after watching the music video a few times but it could be want to look at them singing but rather watch something
of a girl who likes nature because she is a forest a lot” happening”

This is a response from a category A female. She offered a This is a response from a white male from category A.
preferred reading as she recognised one of the over arching He offered a oppositional reading as he didn’t think that
themes in the music video by identify the importance of the it was necessary to have the artist in the music video
set in a natural location “a girl who likes nature”. However and argues that he would rather watch something
due to her age and lack of deeper connotation knowledge she different rather than the artist singing. However he
struggled to fully elaborate and encode the meaning behind didn’t think about other things that the artist could be
the set “its hard to tell I think that its got a hidden meaning performing. We focused on having the artist appear in
that you would understand after watching the music video a the music video as it conforms to Dyer’s star theory and
few times “. being recognisable therefore attracting the primary
audience.
Solo Vox Pop Responses:
Q3 : Is there any visual effects that you thought were Q4: In your opinion, is there anything you would
effective? change about the music video?

Respondent CATEGORY (A) Respondent CATEGORY (A)

“My favourite was when the main person in the music video was sort “I liked it but at times it was very repetitive”
of cloned but the background was the same I also liked that ghost
like effect when she doing a cart wheel”

This is a response from a white female age 13. She This response from a 13 year old white male was
recognised the editing visual techniques that we used in Final helpful because it allowed for a outsider view on how
Cut Pro X ,identifying the “trail effect” as “ghost like effect” the shots where putt together, giving us insight on what
and the use of layering and cropping shots in the same mistakes we have made in post production and what to
location and camera position as clone because it made the improve next time.
artist look cloned.
Solo Vox Pop Responses:
Q5: Do you think there are any links between the visuals Q6: Where would you access this music video and
and the lyrics? would you like and share it?

Respondent CATEGORY (B) Respondent CATEGORY (B)

“I didn’t pick up on many other than the word “gold” which was “I would access the music video on Youtube because it’s the
repeated many times ad the visuals presented cold figures and biggest video sharing platform, I would also share it on social
objects” medias such as Facebook and Snapchat. ”

This is a response from a ethnic minority female age17- This is a response from a 17-18 year old male, who is in
18. She recognised one of the themes of gold however she our niche target demographics. He gave a preferred
shows no further understanding to why the visuals match reading because his response was positive and said that
the lyrics “gold”. As she studies A level media we would he would share it on social media . From this we could
assume that she would show understanding of the infer that our target audience would also share the video
connotations, unless its not clear enough through our allowing it to be viewed by a mass audience.
music video. This is helpful because it gives us more
insight of what we can improve on.
Solo Vox Pop Responses:
Q7: What kind of genre do you think this music video is? Q8: Are there any effects within the video that you think
are too much?

Respondent CATEGORY (A) Respondent CATEGORY (C)

“I didn’t pick up on many other than the word “gold” which was “ The saturation levels where a bit to high in the nature shots
repeated many times ad the visuals presented cold figures and which made the greens look unrealistic ”
objects”

This is a response from a white female age 13. She This is a response from a 18+ year old male teacher,
recognised the editing visual techniques that we used in who is our opposition demographics. He gave a useful
Final Cut Pro X ,identifying the “trail effect” as “ghost information that allowed us to recognise the issue with
like effect” and the use of layering and cropping shots in colouring.
the same location and camera position as clone because it
made the artist look cloned.