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UALL1063 ORAL COMMUNICATION AND INTERPERSONAL SKILLS

GROUP COMMUNICATION

Ng Hong Yong 1303460


Agnes Lai Jing Xin 1305335
Pan Xiu Ying 1306594
Ong Wei Koon 1303797
Lim Zi Lang 1302183
Hoo Jia Ming 1405542
INTRODUCTION
• What is Group Communication?
• 5 ASPECTS
 TIME
 INTERACTION
 INTERDEPENDENCE
 GOALS
 SIZE
GROUP CHARACTERISTICS

• PRIMARY GROUPS
• SECONDARY GROUPS
• REFERENCE GROUPS
THESIS STATEMENT

•POWER IN THE SMALL GROUP


•TYPES OF GROUP
•CULTURAL INFLUENCE ON
GROUP COMMUNICATION
POWER IN THE SMALL GROUP

• Legitimate Power – job title or position a person


holds to influence others.
• Referent Power – role model, admiration and
respect for others.
• Reward power – ability to reward others.
• Coercive Power – threatened punishment.
• Expert Power – knowledge, skill, experience.
• Information Power – possessing knowledge that
others need or want.
Scenario: Living Room
ENCOUNTER GROUPS

• Also known as sensitivity groups or training


groups.
• To express the group members’ real feelings
• To shed their ordinarily polite social masks.
CONSCIOUSNESS-RAISING GROUP

• To construct the participants’ awareness for


their particular essentials.
• Group members share a common
characteristic.
• Participants can speak about their own
thoughts, feelings, and experiences.
Scenario: Small Room
INFORMATION-SHARING GROUP

• Educational Groups
 Combine knowledge for the advantage of all.
 Varieties of patterns.

• Focus Groups
 To gather the people with similar
backgrounds or experiences to discuss a
specific topic of interest.
ASSERTIVENESS TRAINING
GROUP

• Passive

• Aggressive

• Assertive
Passive Behaviour
• Follow instructions although doesn’t like it.

• Allows other people to make choices for you and how


you will live

• Puts others in control of your life

Aggressive Behaviour
• Easily offend others

• Only gives you temporary satisfaction

• Others fear you and doesn’t respect you


Assertive Behaviour
• You will gain peoples respect

• Problems have a good chance of being


resolved

• You will feel good about yourself


PROBLEM SOLVING GROUPS
I. Define the problem
II. Analyze the problem
III. Looking for possible solutions
IV.Evaluate solutions
V. Implement and assess the solution
VI.Action plan
Scenario: Manager’s Room
CULTURAL INFLUENCE ON
GROUP COMMUNICATION
• Individualism vs. Collectivism
 Individualism focus on convey information
 Collectivism focus on building relationship

• Power Distance
 High power distance avoid socialize with
subordinates
 Low power distance willing to get close with
subordinates
CULTURAL INFLUENCE ON
GROUP COMMUNICATION
• Uncertainly Avoidance
 High tolerance level of uncertainly avoidance
willing to take risk
 Low tolerance level of uncertainly avoidance
favour to tradition

• Task vs. Social Orientation


 Task oriented focus on getting the job done
 Social oriented concern of feelings to member
Scenario: Office
CONCLUSION
• Understand when to use and not to use groups
for solving problems.
• Advantages of group communication
 Interchange information and knowledge.
 Solving problems.
• Disadvantages of group communication
 Time consuming.
Conflict.