A

PROJECT REPORT
“A SURVEY TO STUDY IMPACT OF TATA NANO LAUCH ON PURCHASE

IN HUBLI-DHARWAD CITY”

By Suresh Babu .P
MBA/08/62
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HUBLI
 Introduction
There was a time when the car companies ignores in the
market, they took no any interest to produced or sell
products in the market in India. It was the initial stage of
car companies in India. As per as the time have passed,
the strategy and marketing style of car companies has
been changed.
Design of the study
The design of the study determines the steps to be
followed to conduct the study and the important topics,
which are to be covered in the study.
This research is carried out as per the steps of market
research process. To meet the objectives primary research
is under taken.

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 Statement of the problem
A survey to Study impact of TATA Nano launch on
purchase in Hubli-Dharwad City.
It is to know the opinion of the consumer about the Tata
Nano car.
Objectives
There are following objectives of the project:-
 To study which brand car is doing well in the Hubli –
Dharwad market.
 To know the details of the impact of the Nano in Hubli-
Dharwad market.
 To know the consumer behavior and their willingness to
buy TATA Nana car.

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 Need for the Study
In those days, the car market is the one of the best
opportunity for the A’s segment car sector in the India. It is
wider and less competitive market for the car. As the
income Level of the consumers increasing, the demand of
car is increasing continuously. The various need of the
study is given as follows.

To determine the raising demand of Tata Nano cars in

Hubli-Dharwad cities.

Research methodology
Sample design
 Sample unit: -

 Sample size: -

 Sample area: -

 Sampling process: -

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 Data collection

The survey is kept simple and user friendly. Words

used in questionnaire are readily understandable
to all respondent and also technical jargons are
avoided to ensure that there is no confusion for
respondents.

PRIMARY DATA

SECONDARY DATA

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 Changing lifestyles
Rising per capital income, increased literacy and fast
urbanization have caused fast growth and change in
demand patterns. The rising ambition levels, increase in
spending power has led to a change in the consumption
pattern.
Geographical area of study
This geographical area is concerned to the where I
conducted serve to analyze which is the best car brand in
the twin city’s.
I conducted serve in the serve in Hubli–Dharwad City’s, In
Hubli areas like Gokul road, CBT, Aruna colony, Vidya
nagar, Navanagar, Maruti nagar, Sirur park circle, etc. In
Dharwad areas like NTTF, Vidyagiri, Shivagiri, Anand
nagar, N R Shetty Stadium etc.
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 An over view of study

The Hubli-Dharwad market is one of the best opportunities

for the car sector. In some sense we can say that Hubli-
Dharwad market is future of cars.

The lifestyle of Hubli-Dharwad consumers is changing.

The Bottom of the pyramid marketing strategies and the 4

A's model of Availability, Affordability, Acceptability and
Awareness provide us with a means of developing
appropriate strategies to tackle the market, It will provide
information about consumer’s preferences towards a good
car company which is too unique and different from those
above researches.
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 Opinion of study
After a good deal of consumer survey and marketing
research, I have collected a good collection of data. The
analyses of those data’s are given as follows:-

In the initial years, the Hubli-Dharwad consumers preferred

A’s segment cars etc. but from the last period of five years,
the preference of Hubli-Dharwad consumers towards cars
has been changed.

An extremely large number of cars of different companies

are selling in Hubli-Dharwad market. The Hubli-Dharwad
consumer’s preference towards the different car brands are
given in following

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 Which is the best car in your view?

25%
 Tata indica 20%
20%
 Maruti 800 15%
 Santro 10% 15%
Series1
 Ford icon 15% 10%
 Scorpio 10%
5%
 Tata sumo 10%
0%
 Quails 5% tata maruti santro ford scorpio tata qualis other
 Other 5% indica 800 icon somo

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 Whether the TATA NANO is useful
To business family both

80%

70%
 Business 15% 60%

Family 75%
50%

40% Series1
 Both 10% 30%

20%

10%

0%
business family both

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TATA NANO is comfortable for
Size Price Average All of these

 Size 15% 70%

 Price 64% 60%

 Average 10% 50%

Size

 All of these 40% Price

11% 30% Average

All
20%

10%

0%

Size Price Average All

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 Any impact of TATA Nano car launch on purchase
in Hubli – Dharwad city?
Yes No

80%

70%

 Yes76% 60%

50%
Yes
40%
No
 No24% 30%

20%

10%

0%
Yes No

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 Benefits of the study

The result which we get after doing the survey and

doing all the data analysis etc. it will considered as
effective Market leader and growth on market and
as well as Competitors and we can measure the
people confidence about the TATA group.

Findings

 Promotional activities are not carried out

 Major customers are professional and middle class
people
 There is more scope for TATA Nano car and about
the TATA group
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 Suggestions
 Employees should be increased in number to
concentrate more attentively towards customer
 Giving good service and quick respond towards the
complaint is also increasing the sales and usage
 The consumer wants those products which are
long-term, good, easy to use and cheaper
 The companies can improve their sales by increase
the cost on the advertising because the Hubli-
Dharwad consumers need attractive colors and
service. Application of 4A* is also a major task for
the major companies in this area.
 (*4A= Availability, Affordability, Acceptability,
Awareness)
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 CONCLUSION

There is wide scope for TATA Nano car because now days
the standard of living style increasing day by day and the
car rate also very less compare to the other A’s segment
cars so people are interested to buy the Nano car.

Cheaper cost, brand loyalty, good publicity and

advertisement, the Hubli-Dharwad consumers generally
prefers the products of Tata’s in all segments. accept it,
people firstly prefer for good quality and comparatively low
prices products.

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Thank you
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