You Always Want To Stay Ahead Of The

Curve.

Twitter allows businesses to seize the

market presence, target their customers
and engage with them regularly.

Now it has become necessary for

companies to gain loyalty through social
media.
“ Twitter as a social platform is a GOLD
MINE for businesses. If you got the trick
to use this platform then you can
convert it into a major revenue
generation channel for your online
store.”
● Understand Your Objective And Build
Audiences Interest
● Understand The Value Of Twitter

Before rushing into social media marketing you need

to understand how Twitter can contribute to your
business.
● Build Audience Interest
● Build a strong brand image
When you landed on twitter you objective was to
increase eCommerce sales through digital
marketing and to achieve the goals you need to
build a strong brand image. Your twitter profile
serves this purpose.

Make sure your twitter profile is updated with your

brand activities.
● Make sure your twitter profile is updated with your
brand activities

Twitter Handle - use your company name. If the name is

already taken try to jumble it with a number but make sure it
remains simple.

Profile Picture - Use the company logo.

Header Image - try to put your company slogan or an

image that reflects your business.
Bio - Twitter gives you 160 characters length to describe
your business. Don’t make it too fancy to understand, use
your words wisely. Use proper keywords according to your
target audience.

Website & Location - For an online store website

and location is the most important thing. Mention it clearly.
● Attract followers the smarter way

Attract Twitter followers and

increase Return On Investment.
● Focus on following brand activities

● Become a Knowledge Source: Share high quality and

regular content. Your tweets should have a purpose to solve.
Share tips and become the only account for everything in your
category.
● Market with Guest Blogging: Guest blogging is the most
famous way to drive traffic. Write quality guest posts and blogs
based on the topics you serve and add your twitter handle in the
bio. Keep posting regularly.
● Acknowledge Re-Tweets: Whenever you get retweets
acknowledge them with a like and reply back with a thank you
message. This will help you gain the trust of your followers and
gain more!
● Twitter Chats: Organise twitter chats on regular basis, this will
help you build a strong relationship between you and your
audience. This will give you an opportunity to solve people
issues, answer the queries and know your audience better like
what they want and as an online store what they expect from
you.
● Structure Your Tweets
PLAN→ TAG→ TWEET

Twitter has set a limit of 280 characters in the tweets, but

still has lots of ways to drive in an engagement like
Retweets, Replies, and Favourite. The structure of tweets
is the important thing, few things to keep in mind are-
● Link Placement
● Hashtags
● Quote - Tweets with quotation mark gets 30%
more traffic.
● Images - Support your tweet with images and
according to the research a visual content is
likely to get 200% more retweet.
“These were the best practices to be
followed that will boost your Return on
Investment (ROI). If you have an online
store support it well with a digital
marketing strategy.”