GLOBAL CORPORATE STRATEGY IN

NETWORKING INDUSTRIES
1
Group Members:
MOHSIN ALI (12528)
M. BAZIL (12527)
MAHREEN GHAFFAR (12523)
What is Global Business Strategy

• Global business strategy refers to international trade whereas

a global business is a company doing business across the
world. The exchange of goods over great distances goes back
a very long time set the strategy according to the country to
country.
EXAMPLE
Apple, Sony and Gillette pursue a global strategy by competing
in all markets, providing the same product for each market,
strong centralized control, identifying customer needs and
wants across international borders, and locating value adding
activities where they can achieve the lowest cost.
Network industries

Network industries, defined as those in which

network effects are important to understand how
firms compete, represent a large and growing
portion of today’s economy.
Networking is meeting an extended group of people
to form mutually beneficial relationships that provide
support to each other over time.
Network industries
 Business networking is a marketing method by which
business opportunities are created through networks of
likeminded business people.
 A well-known, irreverent speaker and the author of Dig
Your Well Before You're Thirsty, tells you that networking
is a full-time job no matter your career or business.
 Most professionals don’t do enough networking, and
their worst business networking mistake is that they
don’t build a professional network until they really need
one – and that’s a bit late.
Basic two Types of Industries
 Primary industries include all industries that produce raw
materials, such as wool and wheat. Primary industries
make use of natural resources, such as forests, to
produce their goods.
 Secondary industries take raw materials and turn them
into retail items. For example, in the textile industry,
manufacturers produce clothing from cotton or wool.
Tertiary industries deal with the framework of business
and provide services, such as transportation, banking and
sales.
Examples of network Industries
 Telecommunications (data, voice)
 Internet / world wide web
 Broadcasting (TV, radio)
 Cable television
 Financial networks
 Credit and debit card networks
 ATMs, bank networks; payment systems; check clearing houses
 Financial exchanges (equities, bonds, derivatives)
 Electricity
 Railroads
 Airlines
 Roads
 Virtual networks
 Computer software and hardware
 Information servers (yellow pages, Yahoo, Google, MSN)
RELATED AND SUPPORTING INDUSTRIES
When local supporting industries are competitive, firms
enjoy more cost effective and innovative inputs.
This effect is strengthened when the suppliers themselves
are strong global competitors.
EXAMPLE:
 Silicon Valley in the USA and Silicon Glen in the UK are
techno clusters of high-technology industries which
includes individual computer software & semi-conductor
firms.
 In Germany, a similar cluster exists around chemicals,
synthetic dyes, textiles and textile machinery.
Relationship with Industry
Relationship between Agriculture and Industry.
Such industries are dependent on the raw materials
that come from agriculture sector.
The examples are sugar industry from sugarcane,
jute industry from jute, cotton factory from cotton,
leather industry from animal skin, tea factory from
tea leaves, etc.
Importance of networking Industries

 Information sharing
 Connections other industrials
 Promotion the business
 Credibility
 Self Esteem