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Start of operational
1980
activity
2 Environmental safety
OBJECTIVES
PRIME
OBJECTIVES
2 Long term market sustainability
3 Environmental safety
Proposal
Installment of new factory in Khulna
Mongla Port
Padma bridge
Jessore Airport
Decentralization of
Dhaka
Huge
budget
Strategic approach
STRATEGICAL APPROACHES
1 2 3 4
Cons
Green technology
Green Technology
Pros Cons
• Reduction of • Additional cost
pollution will arise
• Increase in • Required
reusability additional
maintenance
CHANGE IN MERCHANDISING
Positive Negative
Focusing on market
leader position in
consumer market
Monitoring
and 2 Sudden action
Evaluation
3 Research Dept.
SUDDEN ACTION
2 TARGET YOUTH