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• Relationship to reading
frequency – dependent
variable.
Results & Conclusions
• Main effect
– Respondents without access to mobile
phones had significantly higher
reading frequency than those with
access – access to a computer or
iPad/Kindle had no statistical
significance.
– Statistically negative significance
between the number of access to
eReading devices and reading
frequency
Results & Conclusions
• Respondents made rare use of their
devices for reading purposes
• Significant positive correlation of
reading frequency in general and
the frequency across all devices
• Reading frequency was statistically
higher on the iPad/Kindle when
compared to general reading
Results & Conclusions
• 93 respondents
• Reading frequency was statistically
more for iPad/Kindle devices than
computer and mobile phones
• At the aggregate level: respondents
who are frequent readers AND have
access – have higher reading
frequency on eReading devices.
Results & Conclusions
• E-reading devices are under utilized
for reading purposes
• Premature to suggest that eReaders
are a preferred reading mode for
children
Limitations & Suggestions