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͞
kəˌmyoonəˈkāSH(ə)n/
noun
noun: communication
Radio Magazine
Banner Poster
Billboard
Media consumers are active,
in control, and entertained.
Lives are media focused.
Are These
You? Personal life has become
public.
Global has become local.
Packaging
WoM
Viral Communication
Customer Service
Product Placement
Video Games
Branded Entertainment
Mobile Marketing
Branded Apps
New Wave
Guerilla
Marketing
Public Relation
• Public relations is the management function that
establishes and maintains mutually beneficial
relationships between an organization and the publics
on whom its success or failure depends.
• Public relations focuses on all the relationships an
organization has with its various publics.
• By publics, we mean all the groups of people with
which a company or organization interacts:
employees, members, customers, local communities,
shareholders, other institutions, and society at large
The Program
Media Relation
Employee Relation
Financial Relation
Public Affair
Recruitment
Fund-Raising
Cause Marketing
Direct Response/Selling
as a multichannel system of marketing that uses a
variety of media to connect sellers and customers
who deal with each other directly rather than
through an intermediary, such as a wholesaler or
retailer.
• direct marketing relies on communication
that is sent in some form direct to the
consumer
• the response (sales, sign-up, request for
information) comes directly back to the
source. In both cases there is no
intermediary, such as a retailer
The Media
Produser
Filmografi
Uang Panai (2016)
Halo Makassar (2018)
Mimi Kurniasih
Owner Mimilicious