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Working Package 3 – PR and Dissemination

Barcelona, 15/05/2018 – 17/05/2018


University of Vigo | Javier Rial – Román Lago
TABLE OF CONTENTS

1. Disseminated Information
2. Collecting Information
3. Visibility & Promotion Strategies
4. Next steps

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


1. Disseminated Information Facebook Page’s type of content
Other
Health and
Sport activities
 Facebook
ACE related
events ACE CI 2nd
• Period: January - May round
• Scheduling: one post per day every
3-4 days = 36 posts
WHO

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


Followers regarding countries
1. Disseminated Information 35

30
 Facebook 25
• 115 followers (+21 since January) 20
• 56% women and 43% men
15
• Largest group between 25 and 34 years
old 10

Followers regarding countries

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


Largest impacts
Largest impacts
Video largest impacts
1. Disseminated Information

 Newsletter No. 3  Contents


 Sent 9th May 2018 during the Europe
• Message from Esko Tirkkonen
Day
• “Move More, Feel Better” 2nd Round
 Sent to ACE partners, ENAS officer and
• ACE implementation
EUSA (Representatives for the National
• Dissemination of ACE project in Congresses
Federations) and other subscribers
• Next steps: Best Practice Handbook
(though webpage link)
• Upcoming events

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


Newsletter impact

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


1. Disseminated Information

Press releases (local, national and international)

Twitter: ?

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


2. Collecting Information

 Sciebo
• Promotional material (posters, flyers…)
• Pictures
• Videos.
• Press releases

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


3. Visibility & Promotion Strategies
 On Facebook
• Following ACE participant Universities’/Sport Centres’ fb pages
• Interaction with the partners
• Hashtags #MoveMoreFeelBetter and #BeActive
• Following sport and health related Facebook pages to look for content (WHO,
etc.)

Active Campus Europe. Barcelona, 15/05/2018 – 17/05/2018


4. Next steps
 2 nd Round CI: Collecting more visual information
• promotional videos and photos
• Testimonials (UAB)
• Facebook activity

 General ACE promotion through EU Games 2018: Rectors’ Conference


 Collective actions
• EWOS 2018
• IDUS 2018
 Dissemination
• CI results and conclusions
• Best Practice Handbook
Moltes gràcies!