Michelle Ayu M.

R
20150510186
IR Students of UMY
=
stylish
modern lifestyle
How does luxury lifestyle
affect UMY IR students’
social behavior?
 Methodology
• Participants: 86 (24 from batch 2015, 23 from
batch 2016, and 39 from batch 2017)

• Questionnaire:
a. 15 multiple choices (ABC) questions
b. 5 5-point Likert scale (1= strongly disagree to
5= strongly disagree) questions
Result
 Chart 1
Do you come from outside Yogyakarta? Yes, I come from
outside
Yogyakarta.
19%

No, I come from

Yogyakarta
81%
 Chart 2
Do you shop with your pin money?

No, I shop
with my
parents.
24%
Yes, I shop with
my pin money.
76%
 Chart 3
Rp 500.000 - 1.000.000 Rp 1.500.000 - 2.000.000
Rp 2.000.000 - 5.000.000

58%
54%

29% 26%
18% 16%

Monthly Income Monthly Spending

 Chart 4
Where do you get your pin money?
0%

12%

Parents
Parents and Salary
Salary

88%
 Chart 5
40%

35%

30%

25%
1-2 times
20%
3-5 times
15% 5-10 times
10%

5%

0%
Hangout with friends
 Chart 6
Very often How often do you shop in a month?
(more than 5
times)
8%

Often (2-4 Rare (1-2 times)

times) 53%
39%
 Chart 7
What do you usually buy?

10%

13%
Food and beverages
Clothes
Books and entertainments

77%
 Chart 8
70%
60%
50%
Axis Title

40%
30% Yes
20% No

10%
0%
Do you categorize your If Yes, is it benficial and effective
expenditures? for you?
Axis Title
 Chart 9
Have you ever bought branded products?

Often Never
9% 9%

Yes, I have
82%
 Chart 10
What brand do you buy?
Locals (Gaudi,
Erigo, iWearUp,
etc)
23%

Imported
(Adidas, Zara,
H&M, etc)
77%
 Chart 11
Which one do you prefer?
High quality local products Premium quality imported products
Original imported products

35%

53%

12%
 Chart 12
60%
50%
40%
30%
20% 1 = strongly disagree
10% 2 = disagree

0% 3 = neutral
4 = agree
5 = strongly agree
 Discussion

• UMY IR students have mix preferences.

• Most are not coming from Yogyakarta.

• Almost all of the students are still depending on

their parents for monthly income.