Some facts

include:
Key focus sector
of Growth by MP
Government

World Heritage
Sites Sanchi,
Khajuraho and
Bhimbetka

Vision To promote balanced and sustainable

tourism which enables socio-economic Rank in
development and to establish MP as a Domestic Tourist
destination that provides a complete tourism Arrival
experience
 Marketing Strategies:
1. Tourism friendly images
• Amenities
• Help Center
• Tour Guides

2. Marketing MP as a tourism state

• Public Relation and Advertising Agencies
• Tourist Information Offices
• Strong trade relationship
• Satellite Offices

3. Increasing tourist traffic to MP

• Improving connectivity
• Infrastructure development
• Bullet train ..! Chennai - Bhopal Attracting
tourists from South India
4. Increasing Tourist arrivals
• Promote Sanchi in the market of Japan, Korea
and Thailand for Buddhist pilgrim tourists.
• Market MP to film producers and attract film
units Market custom build packages for LTC
traffic from PSU’s

5. Increase the stay of duration of tourists

• Develop a meditation center at Sanchi for
Buddhists

6. Increasing the expenditure of tourists

• Improve the quality of handicraft products
and increase their sales
• Set up outlets for sale of honey, silk and
cottage industry products
• Establish approved sales outlets for well-
known Chanderi, Maheshwari and Kosa Silk
sarees
Tourism Campaign
 Provisions by Government:-
 The Government has allowed 100% foreign investment
under the automatic route in the hotel and tourism related
industry
 Subsidy to regional airlines
 Identification of 16 special tourism zones
 Skill development and employment oriented training for
youths.
 establishment of State Tourism Council and District
Tourism council to promote culture and tourism related
programs.
 Latest amendments were made in policy in 2014
• Promoting private investment
• Undertaking appropriate development through PPP
 Tourist Footfall
 Madhya Pradesh contributed 5.4% in the total tourist number of India in the year
2013.

 Foreign tourists arrivals were recorded at 2.81 lakh in 2013 and the domestic
tourists visits were 6.3 crore.
 The tourism sector accounted for 2.7 % in Gross State Development Product and
1.9% in state employment in India
Conclusion