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GROUP-8
Introduction
They could use Trends in Vogue as a cash cow for the diversification
Expansion in salon business will provide the company with much-
needed acceleration for growth
Men’s grooming market was expected to grow and CavinKare
found good potential
It was distant second in the market share of many categories it
served in, CavinKare wanted to change this
The complexity of the manufacturing process in the instance of food
products made it extremely difficult to earn high margins. Hence
diversification.
Assuming there is no price war, should the company enter the soaps &
detergents market? How would the current price war between the two
FMCG giants impact this decision?