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Commerce
Outline
M-Commerce Overview
Infrastructure
M-Commerce Applications
Mobile Payment
Limitations
Security in M-Commerce
Mobile Commerce:
Overview
Mobile commerce (m-commerce,
m-business)—any e-commerce done in a
wireless environment, especially via the
Internet
Can be done via the Internet, private
communication lines, smart cards, etc.
Creates opportunity to deliver new services to
existing customers and to attract new ones
•Any transaction conducted over a mobile
telecommunications network.
•It represents a subset of all e-commerce
transactions both in business-to-consumer and
the business-to-business area
Mobile commerce from the
Customer‘s point of view
The customer wants to access information, goods and
services any time and in any place on his mobile
device.
Wireless systems
Wireless Standards and
Security
M-commerce supported by
Standards
Security
Voice systems
Wireless Standards
Wireless standards
Time-division Multiple Access (TMDA)
General Packet Radio Services (GPRS)
CDMA One
Wideband CDMA
Wireless Application Protocol (WAP)—a set
of communications protocols designed to
enable different kinds of wireless devices to
talk to a server installed on a mobile
network, so users can access the Internet
Subscriber Identification Module (SIM)
Wireless Markup Language (WML)
Voice XML (VXML)
Enhanced Data Rates for Global Evaluation
(EDGE)
Universal Mobile Telecommunications
System (UMTS)
IPv6
Outline
M-Commerce Overview
Infrastructure
M-Commerce Applications
Mobile Payment
Limitations
Security in M-Commerce
Mobile Service Scenarios
Financial Services.
Entertainment.
Shopping.
Information Services.
Payment.
Advertising.
Entertainment Communications
• Music • Short Messaging
• Games • Multimedia Messaging
• Graphics • Unified Messaging
• Video • e-mail
• Pornography • Chatrooms
• Video - conferencing
M- commerce
Information
Transactions
• News
• Banking
• City guides
• Broking
• Directory Services
• Shopping
• Maps
• Auctions
• Traffic and weather
• Betting
• Corporate information
• Booking & reservations
• Market data
• Mobile wallet
• Mobile purse
Classes of M-Commerce
Applications
Classes of M-Commerce
Applications (Cont.)
M – Commerce
WASP Applications
Security
SMS
SMS WAP GPRS EDGE UMTS
Toolkit
1998 1999 2000 2001 2002 2003 2004
SMS Chat IM
E - mail PIM
M-brokerage services
Mobile micropayments
Prepaid arrangement
Swedish Postal Bank
Dagens Industri
Citibank
Japanese banks
Hoover’s wireless (hoover.com)
ASB Bank (New Zealand)
Boston’s Faneuil Hall Marketplace
Bill Payments by Cell
Phone
Examples
Swedish Postal Bank
Check Balances/Make Payments &
Conduct some transactions
Dagens Industri
Receive Financial Data and Trade on
Stockholm Exchange
Citibank
Access balances, pay bills & transfer funds
using SMS
Mobile Applications : Marketing, Advertising,
And Customer Service
Order status
Future
Will be able to view and purchase products
using handheld mobile devices
Buy.com allows shopping from wireless
devices
In 5-10 years most businesses will be
wireless
Online stores will become showrooms
View products
Purchase them using handheld devices
Targeted Advertising
Using demographic information can
personalize wireless services
(barnesandnoble.com)
Knowing users’ preferences and surfing
habits marketers can send:
User-specific advertising messages
Location-specific advertising messages
Mobile Applications : Marketing,
Advertising, And Customer Service
CRM applications
MobileCRM
Comparison shopping using Internet
capable phones
Voice Portals
Enhanced customer service improved access
to data for employees
Mobile Portals
options to pay;
Browsing (negotiation)
Merchant
MeP
SMS-C IPP
Mobile Wallet
CC/Bank
Payment via integrated Payment
Server
WAP
GW/Proxy
Browsing (negotiation)
Mobile Commerce
Server
Merchant
GSM Security
User SSL tunnel
SMS-
C ISO8583 Based
CP
VPP IF CC/Bank
Mobile Wallet
Voice PrePaid
Outline
M-Commerce Overview
Infrastructure
M-Commerce Applications
Mobile Payment
Limitations
Security in M-Commerce
Limitations of M-Commerce
Usability Problem
small size of mobile devices (screens,
keyboards, etc)
limited storage capacity of devices
Technical Limitations
lack of a standardized security protocol
insufficient bandwidth
3G liscenses
Limitations of M-Commerce
Technical Limitations…
transmission and power consumption limitations
poor reception in tunnels and certain buildings
multipath interference, weather, and terrain problems
and distance-limited connections
WAP Limitations
Speed
Cost
Accessibility
Limiting technological
factors
Networks Mobile Localisation
•Bandwidth Middleware •Upgrade of
•Interoperability •Standards Network
•Cell Range •Distribution •Upgrade of
•Roaming Mobile
Devices
•Precision
Security Mobile
•Mobile Devices
Device •Battery
•Network •Memory
•Gateway •CPU
•Display
Size
Potential Health Hazards
Cellular radio frequecies = cancer?
No conclusive evidence yet
could allow for myriad of lawsuits
SAT GW
(SIM)
Mobile IP Content
Mobile Aggregation
Service
Network
Provider Internet
Network
WAP1.1(+SIM where avail.) Merchant
WAP GW
with WML-Script
WML Encoder CGI
WML Decks
WML- Scripts
WSP/WTP WMLScript HTTP etc.
Script
Compiler
WTAI
Protocol Adapters Content
Etc.
Comparison between
Internet and WAP
technologies
Wireless Application Protocol