TOPIC LEVELS OF PLANNING

Presenting by:
Bharath Somashekar
 Planning is vital to the continued success of
organization.
 Business planning is performed at various levels in
an organization, often in a hierarchical fashion,
 With each level drafting plans to achieve the goals
set in the level directly above.
 Planning at various stages involves nearly everyone
in an organization
 LEVELS OF PLANNING

CORPORATE

BUSINESS

FUNCTIONA
L
CORPORATE LEVEL PLANNING

CORPORATE LEVEL STRATEGY

A plan that indicates in which industries and national

markets an organization intends to comete.
CORPORATE LEVEL PLANNING

HOW DOES THE

ORGANIZATION GROW ?

Example :
 Growth
Stability
 CORPORATE LEVEL PLANNING

 Tata and Fait since 2006

 Tata Motors (SA)
 Tata Motors joint venture with Tata Africa Holdings,
has an assembly plant in the Gauteng province of SA
 Tata Automobile Corporation SA
 Tata Africa Holdings through a
joint venture between Accordian
Investments and the Imperial Group,
to market and distribute Tata vehicles in SA
 BUSINESS LEVEL PLANNING

 Long-term divisional goals that will allow the

division to meet corporate goals.

 Division’s business-level and structure to achieve

divisional goals.
 BUSINESS LEVEL
PLANNING

WHERE DOES THE

ORGANIZATION CHOOSE
TOO COMPET

EXAMPLE :
COST LEADERSHIP
DIFFERENTION (PRODUCT)
 BUSINESS LEVEL STRATEGY

 “Tata nano” the cheapest car

in the world.

 “Swatch”the cheapest water filter

from tata chemicals Less
than rs.1000
Tata Motors new launched the
ACE truck in may-2005 for just
above rs.2,00,000.

Tata Motors new launches

like Aria and the new 2011
safari to regain its lost market
share.
 FUNCTIONAL LEVEL PLANNING

Function – Level plan

-Goals that the managements of each function will
pursure to help their division attain its business-level
goals.
Functional Strategy
-A plan of action that managers of individual function
can take to add value to an organization’s goods and
services.
 FUNCTIONAL LEVEL PLANNING

HOW DOES THE

ORGANIZATION COMPETE ?

EXAMPLE :
MARKETING STRATEGY(4P’S)
FINANCIAL STRATEGY (SOURCE OF FINANCE)
R&D STRATEGY (TECHNOLOGICAL LEADER,INNOVATION)
OPERATION STRATEGY (PRODUCTION STRATEGY)